OMM615: Strategies: Marketing/Advertising/Public Relations Summary Paper

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RUNNING HEAD:Pawsitively Devine1Summary PaperStephanie LeeOMM615: Strategies: Marketing/Advertising/Public RelationsApril 5, 2014Instructor: Rachana MisrarjHow can PawsitivelyDivine Mobile Pet Grooming Company leverage integrated marketingstrategies to differentiate itself in the competitive pet grooming market of Lubbock, Texas, andeffectively reach its target audience? Discuss the importance of public relations, advertisingcampaigns, and promotional strategies in supporting the company's growth. (Word count: 500)

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RUNNING HEAD:Pawsitively Devine2Today in the business world, marketing a business or product can be very challenging. Thereis just so much competition for business and for customers and the revenue they bring. So it veryimportant to construct a marketingstrategy, that is effective for your company and also efficient.It will need to grab customers attention, and quickly. In this summary, I will detail an integratedmarketing strategy for Pawsitively Devine Mobile Pet Grooming and Transportation Company,will be analyzed and created. This company specializes in the Mobile Pet Grooming business, inthe small town of Lubbock Texas.Overview:Pawsitively Devineis an exclusive Mobile Pet Grooming service in the town of Lubbock Texas.They will offer the finest and most up to date equipment in the pet grooming business and all topof the line supplies. They will provide a service in which they come to your home orplace ofbusiness and groom, trim, dip and transport you beloved four legged family member. Thecompany’s fleet consists of 6large customtrailers equipped with all state of the art equipment.Pawsitively Divine is passionate about serving the clients, and making sure their pets have thebest services, products and care. The company is a fairly new company, having only been openedfor 3 years. It has 12 employees, 2 to each trailer. Because it is new, the company is wanting togrow and looking for ways to get the word out on their business. A great marketing strategy willhelp this company grow. There are not many other mobile grooming businesses in Lubbock, andnone that provide the quality andservice as Pawsitively Divine. The company has set itself apartfromitscompetition offering services that differentiate them from their competition. Theultimate goal ofthe company is to be the ultimate and premiere mobile grooming business inLubbock, and possibly eventually becoming a franchise in other local cities.

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RUNNING HEAD:Pawsitively Devine3Products/Services Description/Brand Image:Pawsitively Divine fall in the grooming/transportation category. The company offers groomingservices, as well as transporting your pet to them or where ever you need them to go after thegrooming services. All staff is well trained, and have excellent customer service skills. They arevery knowledgably in the grooming industry for pets, and all wear clean uniforms. All trailersare brand new and are equipped with all the newest and updated equipment needed to groomyour pet. They are able to provideGrooming Services for Dogs & Cats! Our recommendedservice is our:Full Pamper (full pet groom),which includes the following:Trimming the feet& padsgives the feet a neat appearance and helps to keep them clean and dry, especially in badweather.Nail trimmingrelieves pain, discomfort and prevents the foot from becoming distortedcausing your dog to walk unnaturally.Ear cleaningprevents ear infection that could lead to amore serious problem with your pet..Ear pluckingsome breeds require the hair to bepluckedfrom the inner ear to prevent ear infection and/or more serious problems.Brushinghelps removeany light tangles or matting or flaky skin as well as stimulating circulation, which will help tokeep the skin and coat healthy. Inspection thorough visual and hands on evaluation of overallcondition & health.Hydro massagebathing increases circulation using warm water while deepcleaning and massaging at the same time to promote healthy skin and coat. Rinse thorough warmwater rinse.Hand drywicks away excessive water to aid in quicker drying. Blow dry hand blow dry, insteadof cage drying, your pet will appreciate skipping the cage time. Final brushing removes tanglesas well as hair loosened from bathing.

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