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OMM615: Strategies: Marketing/Advertising/Public Relations Summary Paper

Summarizes marketing, advertising, and public relations strategies.

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    RUNNING HEAD: Pawsitively Devine 1 Summary Paper Stephanie Lee OMM615: Strategies: Marketing/Advertising/Public Relations April 5, 2014 Instructor: Rachana Misrarj How can Pawsitively Divine Mobile Pet Grooming Company leverage integrated marketing strategies to differentiate itself in the competitive pet grooming market of Lubbock, Texas, and effectively reach its target audience? Discuss the importance of public relations, advertisin g campaigns, and promotional strategies in supporting the company's growth. (Word count: 500)

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    RUNNING HEAD: Pawsitively Devine 2 Today in the business world, marketing a business or product can be very challenging. There is just so much competition for business and for customers and the revenue they bring. So it very important to construct a marketing strategy, that is effective for your company and also efficient. It will need to grab customers attention, and quickly. In this summary, I will detail an integrated marketing strategy for Pawsitively Devine Mobile Pet Grooming and Transportation Company, w ill be analyzed and create d. This company specializes in the Mobile Pet Grooming business, in the small town of Lubbock Texas. Overview: Pawsitively Devine is an exclusive Mobile Pet Grooming service in the town of Lubbock Texas. They will offer the finest and most up to date equipment in the pet grooming business and all top of the line supplies. They will provide a service in which they come to your home or place of business and groom, trim, dip and transport you beloved four legged family member. The company’s fleet consists of 6 large custom trailers equipped with all state of the art equipment. Pawsitively Divine is passionate about serving the clients, and making sure their pets have the best services, products and care. The company is a fairly new company, having only been opened for 3 years. It has 12 employees, 2 to each trailer. Because it i s new, the company is wanting to grow and looking for ways to get the word out on their business. A great marketing strategy will help this company grow. There are not many other mobile grooming businesses in Lubbock, and none that provide the quality and service as Pawsitively Divine. The company has set itself apart from its competition offering services that differentiate them from their competition. The ultimate goal of the company is to be the ultimate and premiere mobile grooming business in Lubbock, and possibly eventually becoming a franchise in other local cities.

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    RUNNING HEAD: Pawsitively Devine 3 Products/Services Description/Brand Image: Pawsitively Divine fall in the grooming/transportation category. The company offers grooming services, as well as transporting your pet to them or where ever you need them to go after the grooming services. All staff is well trained, and have excellent c ustomer service skills. They are very knowledgably in the grooming industry for pets, and all wear clean uniforms. All trailers are brand new and are equipped with all the newest and updated equipment needed to groom your pet. They are able to provide Gro oming Services for Dogs & Cats! Our recommended service is our: Full Pamper (full pet groom), which includes the following: Trimming the feet & pads gives the feet a neat appearance and helps to keep them clean and dry, especially in bad weather. Nail trimming relieves pain, discomfort and prevents the foot from becoming distorted causing your dog to walk unnaturally. Ear cleaning prevents ear infection that could lead to a more serious problem with your pet . . Ear plucking some breeds require the hair to be plucked from the inner ear to prevent ear infection and/or more serious problems. Brushing helps remove any light tangles or matting or flaky skin as well as stimulating circulation, which will help to keep the skin and coat healthy. Inspection thorough visual and hands on evaluation of overall condition & health. Hydro massage bathing increases circulation using warm water while deep cleaning and massaging at the same time to promote healthy skin and coat. Rinse thorough warm water rinse. Hand dry wicks away excessive water to aid in quicker drying. Blow dry hand blow dry, instead of cage drying, your pet will appreciate skipping the cage time. Final brushing removes tangles as well as hair loosened from bathing.

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