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Principles Of Marketing Research Project

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    Principles of Marketing Research Project David Matern, #208293 Running Head: PRINCIPLES OF MARKETING Principles of Marketing1

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    Presentation Outline ❖ Company Overview ❖ PEST Analysis ❖ Target Market(s) ❖ SWOT Analysis ❖ Industry & Competitive Analysis ❖ Product ❖ Place ❖ Promotion ❖ Price ❖ Recommendations Principles of Marketing 2

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    Company Overview  Company & Industry : ✓ PepsiCo is American Multinational beverage and snack global corporation ✓ The global leader in the international beverage industry ✓ It is also the retailer, producer and marketers of nonalcoholic beverage in the world economy. ✓ The NAISC Code is 312111 (PepsiCo. 2015).  Product/Service : ❖ PepsiCo is producing and providing different products under the several brands in the different nations to fully satisfy the global customers ❖ The main brands, products and services of the company include: Pepsi, Mountain Dew, Lay's, Gatorade,Tropicana, 7 Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max,Tostitos, Sierra Mist, Fritos, andWalkers Principles of Marketing 3

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    Cont…  Size of Company : PepsiCo is world's leading food and beverage companies with over $66 billion in net revenue and a global portfolio of diverse and beloved brands.  Location : The company is offering more 500 brands in more than 200 countries. For example, Americas, Europe, Asia, Middle East & Africa are the major regions of the company at the different location (Morgan, 2006).  Mission/Vision/Objectives: The mission statement of the company is to become one of the largest food and beverage companies in the world by offering consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.  The vision of the company is to achieving business and financial success while leaving a positive imprint on society – delivering what we call Performance with Purpose (PepsiCo. 2015).  Creating the Value proposition for the customer : Fundamental part of business strategy, delivering specific benefits to the customers, quality products, services, a wide range of brands and specific customer services Principles of Marketing 4

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    PEST Analysis  Political Factors:  Government policy of the USA,Tax changes, new laws, trade barriers, demographic change and changes in government policy  Economic Factors:  This includes capital growth, cost of living, and economic stability is the economic factor, recent economic downturn at global  Social Factors:  Social and cultural aspects such as life style, life cycle, education level, income level, cultures, beliefs, etc. Social awareness regarding products, unequal distribution of income of the people  Technological Factors:  Changes in the technologies, improvements in the technological advancement etc Principles of Marketing 5

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