Strategic Marketing Proposals for Expanding Healthcare Services: Domestic vs. International Market Approaches

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Strategic Marketing Proposals for Expanding Healthcare Services: Domesticvs. International Market ApproachesThe CEO has outlined two distinct business strategies for the organization: one focused onmarketing healthcare services to international consumers and the other targeting maturehealthcare consumers. In your response, evaluate both strategies in terms of their potentialbenefits, challenges, and alignment with the company’s current operations. Which of the twoproposals do you believe is the best fit for expanding the business? Justify your decision with adetailed analysis of market opportunities, conflicting and complementary strategies, and thebroader impact on business growth. Additionally, provide recommendations for the CEO basedon your analysis.Word count requirement: 2,000-2,500 words

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Proposals for the organizationThe CEO has outlined for the two different business strategies. First considers the marketing,healthcare services to the mature healthcare consumer and second for marketing healthcareservices to international consumers.MarketingProposalone (focusing healthcare services to international consumers)To expand organisation,business internationally, patients from abroad areto be attaracted.Anorganisation needs to make aware them about the healthcare services being served.There are lotsof patients who seek better healthcare services intheUnited States . The group of tourist visit ourcountry and are attracted by the healthcare services provided by many medical agencies.Agencies arealso aware of such consumers. They just want to follow some strategies so that theycan serve more foriegner consumers. There are two types of organisation, with large existingbusiness possibly a pioneer inthemedical worldand another is a starting company. Both type oforganisation wants to spread out its services internationally.Organisationapproaches tofollowmanystrategies to expand area of services globally.Threwan international brandThe organisation having its popularity in abroad attaract forign patients towards it. It needs hardwork to popularize the brand globally. There are several examples of clinics having thousands ofpatients outside the county.The mayo clinic and johns hopkins in US are such examples whichhave their cosumers outside the border.Move aroundinternationally reputed staff

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An organisation is well known through its staff. The organisation having skilled andinternationally reputed physicians makes the organisation open its door to international market.The clinic itself having its recognition outside the country because of its staff specificallysergeons and physicians. They are responsible making awareness of clinic where they areworking in international market. Their work let international cosumer to be attaract to theorganisation. So having such reputed staff is a good internanational marketing strategy.Providing cure to special diseaseThere are so many organisation which are known for cure of a particular diesease like cancer.There are clinics providing cure to cancer which is a critical and noramally clinic refuces toprovide cure to this disease.Providing health services in such area let orgnisation makeinternational recognition.Having such specialization proves to be good cause to be globallyexpension.Having a well maintained seached optimized websiteIt does not state merely having some foreign language advertisements on the website. Maintain awebsite is the medium though which international consumer are aware about the healthcareservices provided by the organisation.Alsowebsite may have many languages for differentcountry people. They just have to choose the one for them and whole the website is translated inthe same. Some webite provides consumer forms to fill out with. Filling form let the organisationknow the interest shown by consumer. Organisation can make further contact with that particularconsumer.Byan international online support centre

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