Week Three Marketing Concepts and Consumer Behavior Quiz

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Week Three Marketing Concepts and Consumer Behavior Quiz Week Three Quiz 1. Question : What is the economic effect (described in Chapter 8) that takes hold as the size of a country’s population of working age individuals increases? Student Answer: Reduced productivity, as jobs are divided among more workers. Greater economic stability, as per - capita income stored in savings accounts increases. Increased discretionary spending due to higher incomes among working - age adults. Increase in family size as more individuals move into their child - rearing years. (The answer can be found in Section 8.5: "The Global Business Environment" in Principles of Marketing ) Points Received: 1 of 1 Comments: Question 2. Question : Which of the following answers is the BEST example of trigger marketing? Student Answer: Nathaniel bought a big - screen TV on April 30th. On June 15th, he receives an email offer for a 30% discount on home theater electronics. Doug and Sally cancelled their cell phone contract. Their provider used their profile data to purge similar records from their prospect database. Bernard searched for round - trip flight online. The travel website he used captured his email address for future marketing campaigns. Meredith grouped prospects in her marketing database into segments based on their likelihood to use her department store’s in - house financing. (The answer can be found in Section 7.4: "Driving Better Strategies with Customer Data" in Principles of Marketing ) Points Received: 1 of 1 Comments:
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