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KCOM112: Conceptualising Communication

Psychology10 CardsCreated 26 days ago

This deck covers key concepts from KCOM112 Study Unit 3, focusing on different approaches to communication, including structuralist perspectives.

What are the different contexts of communication mentioned in KCOM112?

Intra-, inter-, group-, and mass media communication.

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Key Terms

Term
Definition
What are the different contexts of communication mentioned in KCOM112?
Intra-, inter-, group-, and mass media communication.
What is a key challenge in communication studies?
There is a lack of consensus on what communication is and how to study it.
What must students be able to do by the end of Study Unit 3?
Recognize, distinguish, illustrate, compare, contrast, and analyze different approaches to communication.
What is a fundamental principle about communication mentioned in the text?
We cannot 'not' communicate.
What is the focus of a structuralist approach in communication?
Analyzing communication events by examining underlying structures.
What is an example of a structuralist analysis mentioned in the text?
A structuralist analysis of the Nando's ad.

Related Flashcard Decks

TermDefinition
What are the different contexts of communication mentioned in KCOM112?
Intra-, inter-, group-, and mass media communication.
What is a key challenge in communication studies?
There is a lack of consensus on what communication is and how to study it.
What must students be able to do by the end of Study Unit 3?
Recognize, distinguish, illustrate, compare, contrast, and analyze different approaches to communication.
What is a fundamental principle about communication mentioned in the text?
We cannot 'not' communicate.
What is the focus of a structuralist approach in communication?
Analyzing communication events by examining underlying structures.
What is an example of a structuralist analysis mentioned in the text?
A structuralist analysis of the Nando's ad.
What is the significance of theory versus fact in communication studies?
It highlights the debate over the theoretical versus empirical study of communication.
What is one of the tasks students must complete according to the text?
Answer questions at the end of the chapter in the prescribed textbook.
What resource is recommended for further reading in Study Unit 3?
Steinberg, S. & Angelopulo, G. (eds.) 2014. Introduction to Communication Studies for Southern African Students.
What does the section 'A Familiar Stranger' likely address?
It likely explores familiar concepts in communication from a new perspective.