Skip to content
Solved Assignments

QNT 561 Applied Business Research and Statistics: Business Research Project Part 4- University of Phoenix

This solved assignment covers the sampling process and data analysis techniques used in business research.

Preview 4 of 10 pages

See the first 4 pages exactly as they appear in the document.

  1. Page 1
    Read page 1 as text

    Running head: B USINESS RESEARCH PROJECT PART 4 1 B usiness Research Project Part 4 : Sampling Process and Data Analysis QNT 561 Applied Business Research & Statistics University of Phoenix December 9 , 2013 Analyze the sampling process and data analysis methods used in the "Blackberry Business Research Plan" to identify strategies for increasing sales, revenue, and consumer base. Evaluate the effectiveness of the survey design, sample selection, and data interpretation. Your analysis should also include recommendations for improving Blackberry’s marketing and customer satisfaction strategies based on the survey findings. (Word Count: 1,500 - 2,000 words)

  2. Page 2
  3. Page 3
    Read page 3 as text

    B USINESS RESEARCH PROJECT PART 4 2 Blackberry Business Research Plan Blackberry was once the leadership in the cell phone industry, but today they are one of the least recognized manufactures for cell phones. Team C will discuss how we plan to increase their revenue by indentifying what customers want and need to choose Blackberry, Inc. as their cell phone provider over any other manufacture. We have administered a survey and we will analyze it to see what customer think about Blackberry products. Furthermore, we will explain the final results of the survey an d the various ways in which the survey will help us determine the changes the com pany will need to undertake to make Blackberry Inc. once again the leading manufacturer in their industry. The Sample Process The population will consist of former, current and possible future customers. Surveys will be emailed, mailed or telephoned to the previously mentioned population. The purpose of the survey is to determine the following: 1. How can we increase sales, revenue, and consumer base? 2. Do we need improved or increased focus on customer satisfaction? 3. What are our marketing and customer service strategies? 4. How can we enhance the Blackberry brand appeal to individuals and professionals? 5. What do we need to do to effectively compete with other cellular phone manufacturers? 6. What are the company's future plans to stay on top of technological advances? Each former, current and possible future customer will be given a standard explanation of the reason for the survey. An example would be “BlackBerry values your opinion of our product and our services, and would appreciate your time in completing our survey”. To process the

  4. Page 4
    Read page 4 as text

    B USINESS RESEARCH PROJECT PART 4 3 survey, our team believes that outsourcing the process by utilizing the services of Innovative Research Inc, located in Omaha, Nebraska to process the surveys for BlackBerry Inc. This will elevate extensive cost of hiring and training personnel, purchasing equipment, and the cost of labor to email mail or telephone former, current and possible future customers. Because Innovative Research is a professional service that has experience in conducting surveys for many corporations and processing the information that they receive from the general public, the metrics produced can be considered reliable. While some of the survey will be received from former and current customers, future customer opinions can be obtained from Innovative Research Inc. Innovative Research have a number of employees that are paid to test products, provide focus groups and give opinions on products. Innovative Research employees are paid per project, so the cost of a survey would be greatly reduced and reliable information will be received versus most of the information received from general public, who may give false or misleading opinions of the BlackBerry products and service, or may not give an opinion for the shear fact of not wanting to take the time to participate in a survey. Survey Results The survey data for Blackberry was collected in an accurate and unbiased way. The respondents are aware that their information will be tied to their names in this report and used for future projections that will benefit Blackberry. 1. What features are most important to you in a wireless phone? (select all that apply) Brenda Calderon : Touch Screen, Processing Speed, Battery Life, Camera Quality, Sound Quality. Suketha Evans : Processing, Speed, Battery life Pauline Ellis : Camera Quality, Storage, Easy to use, Security Krista Singleton : Processing Speed, Battery Life, Camera Quality, Storage, Apps & Media ( i.e. Games, songs, extras) Internet

6 more pages in the full document

Unlock it once and it stays in your library, ready to chat with or turn into flashcards.

Unlock the full document

More Statistics study materials

See all

Study this document with CramX

Once it is in your library, every tool can work from it.