Bus 520 The Culture of Innovation: A Study of Google�s Organizational Culture and Leadership

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Bus 520The Culture of Innovation: A Study of Google’s Organizational Cultureand Leadership

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Bus 520 Assignment 2Integrating Culture and Diversity in Decision Making: The CEO and Organizational CultureProfileStrayer University1. Provide a brief (one 1 paragraph) description of the organization you chose to research.The company that I chose to research is the company Google. Everyone is aware of Google. It isthe most widely used search engine in the world. Google is considered to be one of the best, ifnot the best search engine of all time. The company Google is considered to be a technologicalgiant and a threat to other tech giants, for example Microsoft. Google’s creators Larry Page andSergey Binn, started this company in 1995. Google was first developed to be a search engine, butit has crown to the point where it can be used as an internet browser also. Unlike its competitorMicrosoft Internet Explorer, it has to be compatible with certain browsers in order to function atits fullest potential.2. Examine the culture of the selected organization.Google’s corporate culture began with its founder’s philosophy, the famous 10 tenets. (LisaJackson 2013). And since Google is still controlled by its founders, that means that the culture inpart of the company’s mantra. Google’s founders Larry Page and Sergey Binn believe that trustis one of the most important aspects for the culture at Google. Google mission is a culture ofchoice. That is they are not a conventional company in the sense that they are not a slave to WallStreet, and that allows them tobuild a culture that will deliver on this mission and that is

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