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Bus 520 The Culture of Innovation: A Study of Google�s Organizational Culture and Leadership

Study on Google�s organizational culture and leadership in innovation.

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    Bus 520 The Culture of Innovation: A Study of Google’s Organizational Culture and Leadership

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    Bus 520 Assignment 2 Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile Strayer University 1. Provide a brief (one 1 paragraph) description of the organization you chose to research. The company that I chose to research is the company Google. Everyone is aware of Google. It is the most widely used search engine in the world. Google is considered to be one of the best, if not the best search engine of all time. The company Google is considered to be a technological giant and a threat to other tech giants, for example Microsoft. Google’s creators Larry Page and Sergey Binn, started this company in 1995. Google was first developed to be a search engine, but it has crown to the point where it can be used as an internet browser also. Unlike its competitor Microsoft Internet Explorer, it has to be compatible with certain browsers in order to function at its fullest potential. 2. Examine the culture of the selected organization. Google’s corporate culture began with its founder’s philosophy, the famous 10 tenets. (Lisa Jackson 2013). And since Google is still controlled by its founders, that means that the culture in part of the company’s mantra. Google’s founders Larry Page and Sergey Binn believe that trust is one of the most important aspects for the culture at Google. Google mission is a culture of choice. That is they are not a conventional company in the sense that they are not a slave to Wall Street, and that allows them to build a culture that will deliver on this mission and that is

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