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BUS499: Assignment 3: Business-Level and Corporate-Level Strategies

Analysis of business and corporate-level strategies for competitive advantage.

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    RUNNING HEAD: BUSINESS - LEVEL AND CORPORATE - LEVEL STRATEGIES 1 Assignment 3: Business - Level and Corporate - Level Strategies Adrion Whitaker Professor C. Craig BUS499 May 14, 2014 How do AT&T's business - level and corporate - level strategies, particularly their focus on data services and LTE migration, position the company in the competitive landscape against rivals like Verizon? Additionally, how does the company’s approach to mergers and acquisitions, alongside its pricing strategies, impact its future growth and competitiveness in both fast and slow market cycles? In your answer, ensure you analyze the long - term impact of AT&T's strategies, considering its market position, innovation, and evolving customer demands. Your response should be no less than 1,500 words.

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    BUSINESS LEVEL AND CORPORATE LEVEL STRATEGIES 2 Abstract The purpose of this paper is to analyze the business - level and corporate - level strategies that are implemented at AT&T and which ones are important for the long term. I will also analyze the competitive environment in which they operate, and I will determine who their strongest competitor is and why. Furthermore, I will discuss how fast and slow market cycles will affect my determination of their biggest competitor. I will conclude by reviewing the analysis I have completed throughout the paper. The company selected for this assignment is AT&T Mobility . AT&T was founded in 1875 by Alexander Graham Bell. He was funded by two financial institutions. In the following year, he invented telephone and patented it. Due to the uniqueness of the telephone invention, the company started an elaborate strategy of becoming monopoly. AT&T acquired Western Electric Company and this further entrenched its position in the market. Following an antitrust lawsuit against the company by the United States government, AT&T divested in some areas and this loosened its stranglehold of the telephone and related markets. According to analysts, AT&T has wasted considerable amount of money running into billions of dollars in acquisitions and mergers that did not significantly improve its position in the market (Hitt & Ireland, 2008) . AT&T Mobility is a wholly owned subsidiary of AT&T Inc. The company has a total of 107 million customers in United States and Puerto Rico. It is the largest wireless communications provider by number of customers closely followed by Verizon wireless. AT&T Mobility has the second largest digital coverage that cover close to 300 million people in North America using different wireless communication standards. The core communication standard the company uses to reach million is GSM. Over the last ten years AT&T Mobility

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