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BUS499 Strategic Evaluation of Mergers and Acquisitions: A Comparative Analysis of Kellogg, EVOL, and Bright Harvest

Comparative study of merger and acquisition strategies.

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    RUNNING HEAD: ASSIGNMENT 4 1 Strategic Evaluation of Mergers and Acquisitions: A Comparative Analysis of Kellogg, EVOL, and Bright Harvest Assignment 4 Adrion Whitaker Instructor’s Name BUS499 May 27, 2014 Evaluate the international and domestic business strategies of Kellogg Company and EVOL Foods, focusing on their approaches to mergers and acquisitions. In your response, analyze the strategic decisions of Kellogg’s acquisition of Pringles, and propose a potential merger or acquisition for EVOL Foods. Additionally, assess the international business - level strategy and corporate - level strategy of Kellogg, and recommend suitable business - level and corporate - level strategies for EVOL Foods, which operates solely within the U.S. Provide specific examples and strategic recommendations. Word Count Requirement: 1500 - 2000 words.

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    ASSIGNMENT 4 2 Abstract The purpose of this paper is to identify the various levels and types of strategy used in a firm that operates internatio nally and solely domestically. This paper discusses corporations in food industry from which one has acquired another company and operates internationally and one that does not have a history of mergers and acquisitions and operates solely within the U.S. Furthermore, I will discuss the options available for strategic purposes for both companies, and how mergers and acquisitions can play a vital role for both the company that has merger/acquisition experience and the company that has no experience in that area. Furthermore, I will discuss, for the corporation that operates internationally, its international business - level strategy and international corporate - level strategy and make recommendations for their improvement. Finally, I will propose, f or the corporation that does not operate internationally, one business - level strategy and one corporate - level strategy that the corporation should consider. Since the 1900, Kellogg Company has always been passionate and committed to serving nutritional cereal brands that help to meet the dietary needs of people all over the world. The company’s major competency is the manufacturing and marketing of ready - to - eat cereal and convenience foods to include cookies, crackers, toaster pastries, cereal bars, fruit - flavored snacks, frozen waffles and veggie foods (NYTimes, 2013) . Kellogg’s is known for its diversified product lines under brand names such as Kellogg’s, Famous Amos, Austin, Rice Kipsies, Pop - tarts, Corn Pops, Eggo, Froot Loops, and Frosted flakes just to name a few. Their products are manufactured throughout 17 countries and marketed in more than 180 countries

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