Healthcare Systems II- Johns Hopkins (JH) Hospital

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Healthcare Systems II-Johns Hopkins (JH) Hospital[STUDENT NAME][INSITITUTION][COURSE NAME][DATE]Analyzethe competitive environment and strategic marketing recommendations for JohnsHopkins Hospital (JH) in the field of neurology. How can JH Hospital effectively use themarketing mix (7P’s) to differentiate itself from competitors and attract more neurologicalpatients? Please include at least three strategic marketing recommendations and a discussion ofthe pricing strategy for one of their services. (Word count: 1,500-1,800)

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IntroductionJohn Hopkins (JH) Hospital needs to incorporate business like functions into itshealthcare provision structure to ensure that it becomes a number one recommended hospital inthe country, especially for neurological disease, illnesses, and disorders.For this purpose JHHospital will have to develop a uniqueness of itself to separate it from the competing healthcareproviders. For this reason marketing tools such as the marketing mix, marketing strategies, andintegration of business processes are essential in making JH Hospital the best.Determine the key characteristics of the users of the products and/or services of the health careprovider you selected.John Hopkins Hospital is looking to mainly cater to the Baltimore and greater Marylandarea in the first phase hen expanding to reach out to neurological patients in other states of thecountry.The main patienttarget for the current healthcare marketing campaign ispatients withneurological disorders.Neurological patients vary greatly in characteristics as the developmentof these traits depends on the illness that has befallen them. Therefore, patient characteristics donot follow recognized pattern trend(Kurtzet al, 2011).General patient care or a general ICU isnot adequate enough to care for patients of neurological illnesses and disorders. Neurology initself is a complicated subject as neurological patients will often pose considerable challenges indiagnosis and management. This requires a great deal of reading and research.According to theAmerican Academy of Neurology(n. d.), stroke is ranked as the third leading cause of death inthe United States while Alzheimer’s is ranked as the sixth leading cause of death.Thesetwoillnesses make up the majority of patients that are in need of treatment in established

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