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Enhancing Employee Engagement Through Internal Corporate Communication: A Case Study of Eskom

Case study solution on employee engagement.

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    1 Enhancing Employee Engagement Through Internal Corporate Communication: A Case Study of Eskom You have been hired as a consultant to address a key human resource issue within an organization. Identify and analyze the problem, recommend an organizational development strategy to resolve it, and justify why this approach will be effective. Provide an evaluation plan for the intervention and include a literature review on similar organizational challenges and strategies. Discuss how internal communication and employee engagement relate to organizational performance and competitiveness. Word count: 2,500 - 3,000 words .

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    2 You have been hired as a consultant (to your current organization, previous organization, or a fictional organization). Describe and analyze a human resource organizational problem(s) and recommend an organizational development strategy (ies). Provide a rationale as to why you think this approach will help. This will require a practitioner analysis of the organizational problem of interest and an academic literature review of similar organizational problems and organizational development strategy (ies) that you believe will be most beneficial in solving the problem. Also, provide an evaluation plan for the proposed intervention(s). The plan should have the following headings: Problem Identification Description of the organization Context of the problem: How do you know it’s a problem? Specifically what is the problem (select from list below)? Turnover Job Satisfaction Diversity Performance Appraisals Downsizing Training & Development Needs Assessment and Diagnosis Research Title

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    3 “To investigate the impacts of internal corporate communication over t he engagement and of employees” Research Brief The employee engagement concept has taken into consideration since 1990. The engagement of employees also affects the performance of organization along with its competitiveness. In this context, communication is an important and valuable tool for the organization to provide the information to an employee and also making effective response to employees for their information or message. Hence, internal corporate communication is a process that arranges an effective communication medium between existing employees of organisation and its top decision makers. It also influences the relationship between employees and organization that also affects the engagement of employees in organization. Strategic use of communication system within corporate organizations brings competitiveness and enhances the productivity of the organisational employees. Effective communication enhances the mutual understanding and coordination among the functional or operational teams of the organization, which has significant influence over organizational performance and competitiveness.

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    4 Present age business produces various new and challenging demands at front of the organization and employee performance effectiveness and employee engagement are one among them. Various organizations around world adopt strategic measures to achieve and sustain organisational productivity and performance, and thus make attempts to enhance efficiency of their functional teams or employees. Global enterprises have started acknowledging the importance of employee engagement and critical role of internal corporate communication in achievement of same. Contemporary studies in business management propound significant relationship between the internal corporate communication, employee engagement and emotional intelligence, which also facilitates effective contribution in overall performance of the organisation. In order to understand the relative significance of corporate communication over the employee engagement aspects of the organizations, an attempt will be made to perform an analysis of same in consideration to Eskom as the organisation. Eskom is a producer of electricity in African subcontinent and also serves the major part of South Africa and other small African countries. It was established by South African government in 1923 and also changes its name in 1986. In 2001, Eskom has received

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    5 an award of Global Power Company because of its commitment, working standards related to Ethics, its accountability, transparency and fairness towards its stakeholders’. It produces 95% of total electricity of South African people and 45% electricity of total African counties (Eskom, 2011). Because of this, Eskom is a part of top ten ranks in the world in the context of electric generation capacity and it has achieve nine rank in the rank of electricity selling. It has a large group of employees, who help the organization to make the effective delivery of electricity to customers and also resolving their issues related to drop in electricity. Behind the success of Eskom, there are a lot of efforts from its employees because they also believe that Eskom has get success due to their collective approach and their engagement in operational activities. Eskom provides its services locally, so it is very important for the organization how they manage their affairs. For achieving the organizational vision, the organization also uses two way push/pull communication method. For achieving effective communication between management and employees, Eskom uses several formal ways related to communication as an effective communication tool.

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    6 The paper intends to evaluate the role and significance of internal corporate communication over the employee engagement aspects of the organisation. Also, paper attempts to evaluate the impact of effective internal corporate communication system and efficient employment engagement, in extension of productivity and performance of the organisation. In order to make the analysis more insightful and authentic it is needed to review and correlate the related theories with the actual experiences or action plans of the Eskom. To achieve such objective it is needed that literatures related to internal corporate communication and employee engagement should be collected and reviewed in detail. Comparative evaluation of theoretical concepts with that of the operational initiatives and action plans of the organisation (Eskom) will enable significant insights about the theoretical and practical aspects of the influence of internal corporate communication and employee engagement. Objective of the paper: Objectives of the paper are stated below: 1. Understanding e - Public communication 2. Usage of e - Public communication in Human resource management

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