Enhancing Employee Engagement Through Internal Corporate Communication: A Case Study of Eskom

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1Enhancing Employee Engagement Through Internal CorporateCommunication: A Case Study of EskomYou have been hired as a consultant to address a key human resource issue within anorganization. Identify and analyze the problem, recommend an organizational developmentstrategy to resolve it, and justify why this approach will be effective. Provide an evaluation planfor the intervention and include a literature review on similar organizational challenges andstrategies. Discuss how internal communication and employee engagement relate toorganizational performance and competitiveness.Word count: 2,500-3,000 words.

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2You have been hired as a consultant (to your current organization, previous organization, or afictional organization). Describe and analyze a human resource organizational problem(s) andrecommend an organizational development strategy (ies). Provide a rationale as to why you thinkthis approach will help. This will require a practitioner analysis of the organizational problem ofinterest and an academic literature review of similar organizational problems and organizationaldevelopment strategy (ies) that you believe will be most beneficial in solving the problem. Also,provide an evaluation plan for the proposed intervention(s).The plan should have the following headings:Problem IdentificationDescription of the organizationContext of the problem:How do you know it’s a problem?Specifically what is the problem (select from list below)?TurnoverJob SatisfactionDiversityPerformance AppraisalsDownsizingTraining & DevelopmentNeeds Assessment and DiagnosisResearch Title

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3“Toinvestigatetheimpactsofinternalcorporatecommunicationovertheengagementand of employees”Research BriefThe employee engagementconcept has takenintoconsiderationsince 1990.Theengagementofemployeesalsoaffectstheperformanceoforganizationalongwithitscompetitiveness.Inthiscontext,communicationisanimportantandvaluabletoolfortheorganizationtoprovidetheinformationtoanemployeeandalsomakingeffectiveresponsetoemployeesfortheirinformationormessage.Hence,internalcorporatecommunicationisaprocessthatarrangesaneffectivecommunicationmediumbetweenexistingemployeesoforganisationanditstopdecisionmakers.Italsoinfluencestherelationshipbetweenemployeesandorganizationthatalsoaffectstheengagementofemployeesinorganization.Strategicuseofcommunicationsystemwithincorporateorganizationsbringscompetitivenessandenhancestheproductivityoftheorganisationalemployees.Effectivecommunicationenhancesthemutualunderstandingandcoordinationamongthefunctionaloroperationalteamsoftheorganization,whichhassignificantinfluence over organizational performance and competitiveness.

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4Present age business produces various new and challenging demands at front ofthe organizationand employee performanceeffectiveness and employee engagement areoneamongthem.Variousorganizationsaroundworldadoptstrategicmeasurestoachieveandsustainorganisationalproductivityandperformance,andthusmakeattemptstoenhanceefficiencyoftheirfunctionalteamsoremployees.Globalenterpriseshavestartedacknowledgingtheimportanceofemployeeengagementandcriticalroleofinternalcorporatecommunicationinachievementofsame.Contemporarystudiesinbusinessmanagementpropoundsignificantrelationshipbetweentheinternalcorporatecommunication,employeeengagementandemotionalintelligence,whichalsofacilitates effective contribution in overall performance of the organisation.Inordertounderstandtherelativesignificanceofcorporatecommunicationovertheemployeeengagementaspectsoftheorganizations,anattemptwillbemadetoperformananalysisofsameinconsiderationtoEskomastheorganisation.EskomisaproducerofelectricityinAfricansubcontinentandalsoservesthemajorpartofSouthAfricaandothersmallAfricancountries.ItwasestablishedbySouthAfricangovernment in 1923 and also changes its name in 1986.In 2001, Eskom has received

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5anawardofGlobalPowerCompanybecauseofitscommitment,workingstandardsrelatedtoEthics,itsaccountability,transparencyandfairnesstowardsitsstakeholders’.Itproduces95%oftotalelectricityofSouthAfricanpeopleand45%electricityoftotalAfricancounties(Eskom,2011).Becauseofthis,Eskomisapartoftoptenranksinthe worldin the context of electric generationcapacity and it has achieve nine rankinthe rank of electricity selling.Ithasalargegroupofemployees,whohelptheorganizationtomaketheeffectivedeliveryofelectricitytocustomersandalsoresolvingtheirissuesrelatedtodropinelectricity.BehindthesuccessofEskom,therearealotofeffortsfromitsemployeesbecausetheyalsobelievethatEskomhasgetsuccessduetotheircollectiveapproachandtheirengagementinoperationalactivities.Eskomprovidesitsserviceslocally,soitisveryimportantfortheorganizationhowtheymanagetheiraffairs.Forachievingtheorganizationalvision,theorganizationalsousestwowaypush/pullcommunicationmethod.Forachievingeffectivecommunicationbetweenmanagement and employees, Eskom uses severalformal waysrelated tocommunicationas an effective communication tool.

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6Thepaperintendstoevaluatetheroleandsignificanceofinternalcorporatecommunicationovertheemployeeengagementaspectsoftheorganisation.Also,paperattemptstoevaluatetheimpactofeffectiveinternalcorporatecommunicationsystemandefficientemploymentengagement,inextensionofproductivityandperformanceoftheorganisation.InordertomaketheanalysismoreinsightfulandauthenticitisneededtoreviewandcorrelatetherelatedtheorieswiththeactualexperiencesoractionplansoftheEskom.Toachievesuchobjectiveitisneededthatliteraturesrelatedtointernalcorporatecommunicationandemployeeengagementshouldbecollectedandreviewedindetail.Comparativeevaluationoftheoreticalconceptswiththatoftheoperationalinitiativesandactionplansoftheorganisation(Eskom)willenablesignificant insights about the theoreticaland practicalaspects of the influenceofinternal corporate communication and employee engagement.Objective of the paper:Objectives of the paper are stated below:1.Understanding e-Public communication2.Usage of e-Public communication in Human resource management

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