Strategic Information Technology Plan for Netflix: Enhancing Customer Satisfaction and Driving Revenue Growth

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INFORMATION TECHNOLOGY STRATEGIC PLANRUNNING HEAD: INFORMATION TECHNOLOGY STRATEGIC PLANInformation Technology Strategic Plan[INSTRUCTOR’S NAME][STUDENT’S NAME][COURSE][DATE]Compose a 2,500-word Information Technology Strategic Plan for Netflix.Your plan should include:An introduction discussing the role of IT in modern business.An overview of Netflix, including its mission, vision, and industry position.An analysis of Netflix's current technology and security infrastructure.Identification of key IT roles required to enhance customer satisfaction and loyalty.A SWOT analysis of Netflix's IT strategy.Recommendations for leveraging mobile apps, social media, and cloud technology toachieve revenue growth targets.

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INFORMATION TECHNOLOGY STRATEGIC PLANIntroductionIn current business practices, Information Technology has become an imperative andprimary part of organizations. Starting from a large corporation where hundredsof computersareinter-connected and business arrangements are worth of millions of dollars to a freelancerwhoworks on his personal system only, Information Technology is the enabler of their businesses(Ahadi, 2004).ITisnot only a platform for communications but many other things too. Ininventory management, data storage, customer relationship, and many other things,IT playsanequal role as that to theworkers handling it.However, gradual but significant changes areoccurring in this field as well.A decade ago,ITwas the fasted way of performing functions andstoring and managing the inventory and data more accurately. These trends have evolved now.IT is now known for its capability where humans fail, has scalability which a normal personcannot measure, and works with suchefficiencywhich people cannot compete with. The ITwhich revolved aroundcomputers, etc. some years back, is now extended tomobile phones,social media andmore enhanced version likecloud technology.Netflix, like many otherlarge organizations, is looking for better prospects through IT.It is seeking to gain better traction with regard to customer satisfaction and loyalty and themanagement of the company feels that yearly revenues could top $20 million per year with theinfusion of current technology. Currently the company has revenue of $5 million per year.Toachieve this, it requires expertise with mobile apps, social media, and cloud technology, and thereport will be based on this.In this report, we will introduce Netflix, its nature, and the industry in which itcompetes. We willspecify its current situation with regard to its technology and security aspects

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INFORMATION TECHNOLOGY STRATEGIC PLANand will determine information technology personnel / roles that would be in place in order tostart the business venture of gaining better traction of customer satisfaction and loyalty. Toanalyze its situation in the relative market, we willconduct(SWOT) analysis for the businessventure and will explain its major goals for the information technology strategic plan. Ourfindings will help us in determining the positive organizational impacts of implementing thisstrategic plan.Netflix–A Company with Unique MotifNetflix, a public type company, was formed in 1997 in Los Gatos, California and startedits subscriptionbased services in 1999.According to the latest reports, this company has over53million subscribers around the world and is serving in more than 40 countries (Sharf, 2014).It isa service provider for on-demand internet streaming media, such as TV soaps, movies, etc. inNorth America, South America, some countries of Europe, and DVD-by-mail for United States.It is planning to expand to Australian Continent as well, but is not available in Asian countriesyet.It has evolved as one of the biggest source of internet traffic in North America and manyparts of South America too (Arango & Carr, 2010).Video streaming servicesare very common in Western world and YouTube has playedthe mostsignificant role in this.It,also known as multimedia streaming, is a service in which theclient of the media file can play the media file even before it istransmitted fully.All you need agood IT device, or internet in case of live streaming,andvideo streaming services are availedvery easily.Netflix is a popular name in this industry where it has to compete with great internettycoons, likeHBO GO,YouTube, Amazon, iTunes, Blockbuster, Hulu Plus, Google Pay, Vudu,Cloudload, Now TV, Mubi,torrents, and the TV itself(Netflix Alternative, 2013)which even

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