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Analysis of Misleading Claims and Statistical Misrepresentation in Advertisements and Research - Document preview page 1

Analysis of Misleading Claims and Statistical Misrepresentation in Advertisements and Research - Page 1

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Analysis of Misleading Claims and Statistical Misrepresentation in Advertisements and Research

Evaluating misleading advertising claims and statistical misuse.

Charlotte Young
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Analysis of Misleading Claims and Statistical Misrepresentation in Advertisements and Research - Page 1 preview imageAnalysis of Misleading Claims and Statistical Misrepresentation inAdvertisements and ResearchIntroductionI have been completed the reading of chapter 12Supplement” ofMathematics in Our World. Ihave chosen Problem #6 fromexercises 1 through 10 on page 686and problem #18fromexercises 11 through 22 on pages 687-688.In these questions I have identified thetypes ofmisrepresentation or misusesuch asSuspect Samples, Asking Biased Questions,and MisleadingGraphs.Exercise1 (Problem #6)6. In an ad for moisturizing lotion, the following claim is made: “. . . it’s the #1dermatologist recommended brand.” What is misleading about the claim?Based on the given information, I would consider it is a misrepresentation.(Chapter 12Supplement” ofMathematics in Our World)According to theproblem, “#1dermatologist recommended brand”.Number questions can beasked on it.The criteria forthese dermatologiststhis ranking is not given.The questions oncriteria include ‘is the rankingdone according to the research conducted’, ‘is workingexperienced considered for ranking’,‘is the ranking done according to their qualification’, ‘is theranking done according to their abilities’ and so on.Therefore,there is no appropriate descriptionfor the number #1.Another misrepresentation of information is‘the number of participants who are participated inthe ranking system is not included.It should be given that the ranking is done taking all the
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