Marketing decision makers University Affiliation

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Running head: 4. MARKETING DECISION MAKERSMarketing decision makersStudent’s NameUniversity AffiliationExplain how businesses use the marketing mix (the 4Ps) to achieve growth, profitability, andbrand loyalty. In your answer, discuss the importance of product, price,distribution, andpromotion strategies, providing real-world examples of companies successfully implementingthese strategies. Ensure that your response addresses how these elements contribute to acompany’s competitive edge and long-term success.Word Count Requirement: 1500-2000 words

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2MARKETING DECISION MAKERSBusiness organization’s today are exposed to the risk of being wiped out in within thehighly competitive environment. Marketing techniques have nowbeentaken as a focal point inelevatingcompetitive edge in many firms(Kelley & Jugenheimer,2011).There are marketingdecisions which are formulated with the help of marketing tools which are referred to as the 4Ps.Marketing professions engage in risk averse acts of determining how the company can remainprofitable through delivering customer values.Marketing has become a complex process due tothe increased dynamismof the macro and macro environment and hence challenging themarketers to develop marketing strategies that are geared towards ensuring that there issustainable marketing.Henceforth, thispaper is developedto focus on how company’s makemarketing decisions with the help of marketing mix for the purposes of intensify growth,increasingmarket shareor leadership and finally, in ensuringthat there is brand loyalty.Use of marketing mix in achieving company’s growthCompany’s growth is very important since it ensure that a company is able to survivethrough hostile environment. The growth strategies are meant to ensure that a firm is able tomaximize shareholders wealth, acquire better assets than competitors and eventually gain alarger profit share within the industry of service.According to (Back et al, 2007),company’sgrowth provides a basis for measuring and determining if the company is achieving strategicobjectives setbyperforming the desired activities.Growth of company is highly influenced byproductivityandinvestment levels.Product is anything which is offered to create attraction or satisfy a customer need afterconsumption. Products are both tangible and intangible they comprise of goods and services

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