Marketing Management: Comparative Analysis of Strategic Management Practices: Apple Inc. vs. Samsung Group

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Marketing Management1RunningHead:MARKETING MANAGEMENTMarketing ManagementCompare the strategic management practices of Apple Inc. and Samsung Group, focusing oninnovation, organizational culture, leadership styles, and business-level strategies. Include aSWOT analysis for both companies and discuss how cultural differences influence their strategicinitiatives.Word Count Requirement:2500–3000 words.

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Marketing Management2IntroductionIn recent times, continuous changes in business environment, customer preferences, andmarket need promote or encourage organizations to become an innovation architect and creatingan innovative organizational culture or work environment that helps them to introduce newproducts and services for survive in the market.For this paper, selectsAppleand Samsungbecausebothcompanies are popular for theirstrategicmanagementinthe worldwide.This paperdescribes and analyzes the strategic management of Apple Inc. and Samsung Group.Company BackgroundApple:Apple Inc. was established by Steve Jobs, Ronald Wayne, and Steve Wozniak on1stApril, 1976 in order to develop and sell personal computers. Along with this, on 3rd January1977, it was integrated as “Apple Computer, Inc.” and was renamed as “Apple Inc.” on 9thJanuary 2007 to imitate its shifted focus towards consumer electronics (Apple. 2014). In additionto this, Apple Inc. is an American multinational corporation which headquarters is located inCupertino, California.Furthermore, Apple intends, develops, and sells consumer electronics,personal computers, and computer software to satisfy the needs of customers in an effectivemanner. The major hardware products of Apple Inc. is the iPhone, Smartphone, the Mac line ofcomputers, the iPod media player, and the iPad tablet computer (Apple. 2015). Its consumersoftware contains the OS X and IOS operating systems, the Safari web browser, the iTunesmedia browser, and the iLife and iWork creativity & productivity suites.Samsung: SamsungGroupis a South Korean multinational company those starting itsbusiness as a small trading company and right now becoming world largest corporation. The

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Marketing Management3company deals with its business in several sectors such as advance technology, skyscraper,semiconductors, plant construction, petrochemical, fashion, finance, medicine, hotels, chemicaland others. The company was established in 1969 in Suwon, South Korea and known globallyfor its electronic products. The company is manufacturing several latest technologies, electronicappliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washersand other products. The company runs its operations and sales its products in 61 countries withapprox 160,000 employees in all over the world (Samsung, 2015). Moreover, the companyacquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP)previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world.Furthermore, Samsung also becomes world leader in the segment of mobile phones, tablets andgadgets.AnalyzingtheExisting Business Strategies and CapabilitiesforBothApple and SamsungApple and Samsung have been able to capitalize on innovation andentrepreneurshipwhile others have not because these organizations have used the different strategies, differentorganizational culture, leadership styles, management systems and business process. Theseorganizations have applied the different or innovative strategies or tactics and have not appliedthe traditional techniques and strategies that helped them to develop their reputation in the globalmarket (Popelka, 2013). Moreover, these organizations believed that human resource is theimportant assets, so these are focused on their employees to capitalize on innovative andintrapreneurship.Samsungfocuses on providing the best working environment or atmosphere oftheir employees, while Apple encourages team to compete each others.Moreover, Samsungfocuses on the HR policies and strategies. These HR policies and strategies have been helped

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Marketing Management4organizations to capitalize on innovation, intrapreneurship and competitive position in the globalmarket.In addition,supportive leadership styles and open organizational culture helpedbothorganizations to capitalize on innovation and intrapreneurship while others have not. Moreover,bothorganizations focused on protect the environment through focused on ecosystem to createits reputation or position in the global market. Such as Apple follows a unique platform andecosystem strategy for longer time to connect its products from the people and maintain itscompetitive position in the worldwide market (Nisen, 2012). Moreover, Samsung focuses on itsecosystem and its hubs project to develop across mobile, TV and computing.Furthermore,bothorganizations focused on develop their infrastructure and networkthose helps them to capitalize on innovation and intrapreneurship. For example, Samsung has setup multiple research centers in different countries. These research centers perform valuableresearch in emerging technologies, products and materials related the hardware, software, andpackaging that helped Samsung to capitalize on innovation andentrepreneurship(Shaughnessy,2013). Moreover, research centers in different countries also helped the company to understandneeds of different nations’ customers and markets, so they have been able to innovate newproducts according to customers need that result capitalize on innovation and intrapreneurship.In terms of the most innovation company,Samsung lags behind Applebecause Appleeffectively align its existing strategies with its mission statements that isdesigns the bestpersonal computers,tablets, iPhone, and watch in the world.Samsung mission statements isbeingcreativeleader in the Smartphone market throughfundamentally transform thecompany’sculture and strategiesas well as control its R&D(Nisen, 2012).On the basis of bothorganizations mission statements, it can be stated that Apple targeted thepersonal computers,

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