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Marketing Management Personal Marketing Plan

This Class Presentation guides you in crafting an effective personal marketing plan for career advancement.

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    Devry university Busn 460 senior project Instructor

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    Introduction:  A company’s success is a reflection of their internal strengths and weaknesses.  Company’s need to be able to capitalize on their strengths and recognize and improve their weaknesses.

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    Location of Factor Favorable Unfavorable Internal Strengths • Online growth. • Cost Advantage. • Company views products from customer perspectives. Weaknesses • Unorganized management team. • Low customer satisfaction. • Lack of productive communication. External Opportunities • Emerging markets online. • Large variety of online content. • International sales growth. Threats • Competition. • Economic slowdown. • Currency changes.

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