Personal Marketing Plan Units 5 And 6 - GB530

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Kaplan University School of Business and Management GB530 Marketing Management Personal Marketing Plan Units 5 and 6 Erika Davidson
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Vision – Erika Davidson Personal Marketing Plan A. Vision a. Strategic Intent  To complete a Masters in Business Administration to achieve a permanent consulting position. This position will require international travel as well as be for a widely known and respected company.  . b. Desired Company and Job  Principal Consultant at Boston Consulting Group
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Marketing Summary – Erika Davidson Personal Marketing Plan B. Marketing Summary a. SWOT Analysis Strengths  Team Player  Ambitious, Quick Learner  Highly Organized Weaknesses  Takes time to process information  Lakes Experience  Does not always want to understand abstract theories Opportunities  Ability to obtain mentors and coaches  Networking  Learn international business practices Threats  International Conflict, limited international business  More experienced candidates  High unemployment rates

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