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MSSU MKRT300 Final Exam

Final exam for a marketing course.

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    MSSU MKRT300 F inal E xam Question Question 1 The number of times a person is exposed to an advertisement during a certain time period is known as: reach frequency enumeration randomization 2 points Question 2 A five - pound bag of roasted peanuts sells for $8, and the average variable cost is $4 per bag. If the total fixed cost for the roasted peanuts is $80,000, the breakeven point in bags is: 20,000 40,000 80,000 120,000 2 points Question 3 Which of the following sales promotions produces a higher response rate? Sweepstakes Rebates Sampling Coupons 2 points Question 4 Trade dress refers to: visual components that contribute to the overall look for a product. a promotional philosophy of targeting all sales efforts to the trade. the general size of the packaging used by a product. the correlation between a trademark and its trade name. 2 points Question 5 Why do customers prefer to have continuing relationships with businesses or suppliers?

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    Businesses tend to offer better financial incentives to customers who engage in continued relationships with them. By nature, customers are resistant to change and prefer preexisting relationships with businesses. By reducing the number of choices, the decision - making process is made easier. Most businesses have low switching costs which make them attractive to have continued relationships with. 2 points Question 6 Marketers applying a positioning strategy want to: make their product look as much like the market leader as possible. emphasize a product's unique advantages and differentiate it from competitors' options. make sure they clearly outline the product's possible applications. talk to specific, known users of the product. 2 points Question 7 SWOT is an acronym for: strategy, working, opinion, tactical. strengths, weaknesses, opportunities, threats. strategy, work, openness, toughness. strategy, weakness, opinions, threats. 2 points Question 8 In a process called _____, products pass through a series of stages from their initial appearance to their decline. product life potential promotional cycle pricing cycle product lifecycle 2 points Question 9 The most common method of market segmentation is: product sampling. demographic segmentation. economic segmentation. psychographic segmentation. 2 points

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    Question 10 Common carriers move freight: that is non - hazardous. by limited - rate contract. only for business customers. via all modes of transport. 2 points Question 11 An offering within a product line, such as a specific size of liquid detergent, is known as a(n) _____. universal product code price look - up code stock - keeping unit universal resource locator 2 points Question 12 Which term is used to describe the amount of money available with people after buying necessities such as food, clothing, and housing? Basic income Gross income Discretionary income Personal income 2 points Question 13 The ideal form of promotion for large, geographically dispersed audiences that will listen to the same message is: advertising. phishing. public relations. sales promotion. 2 points Question 14 Setting aside a specified percentage of sales for promotional mix expenses -- either based on past records or projected for the future -- is known as _____ budgeting. fixed percent applied percentage - of - sales

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