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The iPhone 6 Smartphone Advertisement

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    The iPhone 6 Smartphone Advertisement

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    Advertisement and Culture  The discourse of advertising has transformed over the times to embrace certain values that attach with the cultural tastes of the targeted populations.  The need to align the language of adverts with the cultural preferences of the market is built on the concept of consumerism.  This framework of thinking promotes the habit of purchasing consumer goods as a trend and acceptable habit of the mind.

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    Persuasive Techniques in Advertisements: Sensationalism  Sensationalism and targeted emotional appeal are some of the evident practices used by advertisement firms to influence the decisions of the buyer (Stoklossa & Rempen, 2010).  Usually, advertisements are designed to guarantee the inclusion of the buyer into a certain family of users, which entails some sense of prestige.

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    Persuasive Techniques in Advertisements Continued  An example of this type of advertisement has been witnessed with the use of the Apple iPhone 6 Smartphone.  The advertisement of this cell phone is designed to affect the minds of the users at the emotional and rational levels.

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    Persuasive Techniques: Language and Images  The language and images used in the advertisement of the Apple iPhone 6 Smartphone contain both factual and aesthetical effects.  The advertisers often rely on the combined effects of logos, ethos, and pathos to maximize the effect of the appeal to the prospective buyers (Pricken, Whittall & Postl, 2005).  The use of logos is intended to appeal to the reasoning part of the consumers.

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