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The iPhone 6 Smartphone Advertisement - Document preview page 1

The iPhone 6 Smartphone Advertisement - Page 1

Document preview content for The iPhone 6 Smartphone Advertisement

The iPhone 6 Smartphone Advertisement

Download this Homework Presentation for a detailed look at the iPhone 6 advertisement strategy and its impact.

Emma Thompson
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The iPhone 6 Smartphone Advertisement - Page 1 preview imageThe iPhone 6 SmartphoneAdvertisement
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The iPhone 6 Smartphone Advertisement - Page 2 preview image
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The iPhone 6 Smartphone Advertisement - Page 3 preview imageAdvertisement and CultureThe discourse of advertising has transformed over the times toembrace certain values that attach with the cultural tastes of thetargeted populations.The need to align the language of adverts with the culturalpreferences of the market is built on the concept of consumerism.This framework of thinking promotes the habit of purchasingconsumer goods as a trend and acceptable habit of the mind.
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The iPhone 6 Smartphone Advertisement - Page 4 preview imagePersuasive Techniques inAdvertisements: SensationalismSensationalism and targeted emotional appeal are some of theevident practices used by advertisement firms to influence thedecisions of the buyer (Stoklossa & Rempen, 2010).Usually, advertisements are designed to guarantee the inclusion ofthe buyer into a certain family of users, which entails some senseof prestige.
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The iPhone 6 Smartphone Advertisement - Page 5 preview imagePersuasive Techniques inAdvertisements ContinuedAn example of this type of advertisement has been witnessed withthe use of the Apple iPhone 6 Smartphone.The advertisement of this cell phone is designed to affect theminds of the users at the emotional and rational levels.
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The iPhone 6 Smartphone Advertisement - Page 6 preview imagePersuasive Techniques: Language andImagesThe language and images used in the advertisement of the AppleiPhone 6 Smartphone contain both factual and aesthetical effects.The advertisers often rely on the combined effects of logos, ethos,and pathos to maximize the effect of the appeal to the prospectivebuyers (Pricken,Whittall & Postl, 2005).The use of logos is intended to appeal to the reasoning part of theconsumers.
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Marketing

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