The Waters Bottling Company (WBC) of Munsonville, NH � Marketing Plan

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The Waters Bottling Company (WBC) ofMunsonville, NH–Marketing PlanBased on the marketing plan of Waters Bottling Company (WBC) for its branded bottleddrinking water product "BLUE," analyze the company's market situation, target market,competitive landscape, and marketing strategies. Discuss the strengths, weaknesses,opportunities, and threats (SWOT) the company faces in the industry. Additionally, evaluate thecompany's pricing strategy, packaging options, and financial objectives in relation to its long-term growth potential.Word Count Requirement: 1000-1500 words

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Executive SummaryThis is a marketing plan for natural mineral water branded by the name of “BLUE drinkingwater; introduced by “Waters Bottling Company (WBC)”. It contains the analysis the currentmarket situation including market summary, major industry players of bottled watermanufacturing/supplying companies, target market analysis which are consumer & businessmarket, SWOT analysis of the company which shows the strength, weakness, opportunities andthreats created by others, the possible competitors of our product, content of the product mainlythe ingredients, marketing strategies include target market, market positioning, strategiesincluding promotional activities, market capturingformulas, maintaining relationship with ourbusiness partners and consumers and to hold the market share and how we will expand it andfinally the financial analysis which includes sales forecast, expense forecast, breakeven analysis,and control process of the organization.Company ProfileThe bottled drinking water would be the first product of this manufacturing unit, later on it willmove toward other beverages like soft drinks and energy drinks. Currently the company isfocusing on its bottled drinking water manufacturing unit. Consumer item was not the mainfocus when the original company was formed but now with growing market demand of bottleddrinking water and for having a good trading experience, the company decided this strategy tomanufacture its own branded bottled drinking water.Name of Organization: Waters Bottling Company (WBC) of Munsonville, NHBrand: BLUE Drinking waterProduct: Bottled drinking waterEstimated project budget: $16, 00,000

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Market Situation AnalysisWater, is the fountain of all life. Even a toddler will tell you it is a prime need of the body. Sixtyper cent of our body weight is made up of it. Water can also be the cause of much misery.Getting pure drinking water from municipal taps in cities and towns is now a luxury. At homemost people are forced to either bottled water or install purifiers. While travelling or eating out inrestaurants, buying bottled water has become a necessity. This need has seen an explosion ofcompanies marketing “safe drinking water” in bottles across the country.Till about ten years ago branded bottled drinking water were seen to be an item of middle classand elite consumption, mostly produced by multinational companies.Market share of different brands in the region is given below, here we have given the collectivedata based on the regular bottled water marketed companies in the region, we are concluding bymarket leader, challenger & followers.The total size of the branded bottled drinking water market is about one thousand corer,consumed by some 50 million householdsName of brandMarket Share (%)MUM22Yes19Pran17Fresh13Acme9Dada6Jibon5Bislay3Safi2

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