Sociology - Culture and Societies
- Sociology
- Texas A&M University
- 23 pages
- Shared March 2026
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Study Guide Sociology – Culture and Societies 1. Cultural Values 1.1 What a Society Believes In Every culture is built around values . Values are shared ideas about what is good or bad , right or wrong , and fair or unfair . They guide how people think, act, and make decisions in everyday life. Sociologists agree that values matter — but they don’t all explain them in the same way. 1.2 Different Ways Sociologists Look at Values Some sociologists focus on differences , while others focus on similarities : • Conflict theorists study how values can vary between groups within the same society. They look at how power, inequality, and competition shape what people value. • Functionalists focus on the values that most people in a society share. They believe these shared values help keep society stable and working smoothly. Both perspectives help us understand culture more clearly. 1.3 Important Values in American Society Several sociologists have identified key values in American culture: • Robert K. Merton , a conflict theorist, argued that Americans strongly value wealth, success, power, and prestige . However, he also pointed out that not everyone has the same opportunity to achieve these goals.
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Study Guide • Talcott Parsons , a functionalist, emphasized the shared value of the American work ethic . This idea encourages people to work hard and believe that effort leads to success. Other sociologists have suggested that Americans share a broad set of core values, including: • Accomplishment and material success • Problem - solving and reliance on science and technology • Democracy and patriotism • Charity and helping others • Freedom, equality, and justice • Individualism • Responsibility and accountability These values influence many aspects of American life, from education to work to politics. 1.4 When Values Conflict Even though societies have shared values, conflicts between values are common . For example: • The value of material success can clash with the value of charity . • The value of equality may conflict with individualism . These contradictions happen because people don’t always act the way they say they believe. What we value in theory doesn’t always match what we do in real life. 1.5 Real Culture vs. Ideal Culture To understand this difference, sociologists use two important terms: • Ideal culture refers to the values and norms that people claim to believe in. • Real culture refers to the values and norms that people actually follow in everyday life.
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Study Guide Recognizing the gap between real culture and ideal culture helps sociologists better understand how societies truly function. In Summary Cultural values shape how societies operate, but they are not always simple or consistent. Different groups may value different things, and people’s actions don’t always match their beliefs. By studying both shared values and conflicts, sociologists gain a deeper understanding of culture and social behavior. 2. Cultural Norms Every culture has norms , which are shared expectations and rules that guide how people behave in different situations. These norms help society run smoothly by letting people know what is considered appropriate or inappropriate. I t’s important to remember that norms are not the same everywhere . They can change from one culture to another. For example, in the United States, people usually make direct eye contact during conversations to show interest and confidence. In many Asian cultures, however, avoiding direct eye contact can be a sign of res pect and politeness. Neither behavior is right or wrong — they simply reflect different cultural norms. 2.1 Types of Cultural Norms Sociologists group norms into four main types. Each type plays a different role in guiding behavior. 1. Folkways Folkways are everyday customs or traditions that are socially approved but not morally serious. Breaking them might seem rude or strange, but it usually doesn’t cause major consequences. For example, loudly belching after a meal at someone else’s home in American culture breaks a folkway. People may think it’s impolite, but it is not considered immoral or illegal. 2. Mores Mores are norms that are strongly tied to a culture’s sense of right and wrong. These rules matter much more than folkways, and breaking them can seriously offend others.
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Study Guide For instance, attending church in the nude would violate moral expectations in most cultures and would be deeply offensive. 3. Taboos Some behaviors are so strongly condemned that they are considered taboo . A taboo is an act that a culture absolutely forbids. An example in U.S. culture is incest. These behaviors are viewed as unacceptable under any circumstances. 4. Laws Laws are formal rules created and enforced by the government. They are backed by authority and punishment, such as fines or jail time. Most taboos, like child abuse, are also illegal. However, not all mores become laws. For example, wearing a bikini to church may be offensive to many people, but it is not against the law. 2.2 Why Norms Matter For a culture to survive and function, its members must generally follow its norms . People usually do this because they learn and accept these rules as normal and important. This process happens in two key ways: • Internalization : People absorb cultural values and norms and come to see them as natural or correct. • Socialization : Adults teach these norms and values to children so they understand how to behave in society. 2.3 Social Control: What Happens When Norms Are Broken Sometimes, internalization and socialization are not enough. When people do not follow norms, societies use social control to encourage conformity. Social control can take many forms, such as:
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Study Guide • Being ignored or excluded (ostracism) • Paying fines • Receiving punishments • Being imprisoned for serious violations These responses help remind individuals of acceptable behavior and maintain order in society. In Summary Cultural norms shape everyday life by guiding behavior, defining right and wrong, and helping society function smoothly. While norms vary across cultures, every society relies on them to create order, shared understanding, and cooperation among its members . 3. Cultural Diversity People often talk about ideas like “American culture,” “white culture,” or “Western culture” as if everyone in the United States shares the same beliefs, traditions, and lifestyles. This way of thinking can be misleading. It ignores cultural diversity , which means the existence of many different cultures and cultural differences within a single society. In reality, the United States is made up of many cultural groups , each with its own traditions, values, and ways of life. There is no single, uniform culture that represents everyone. 3.1 Subcultures: Groups Within the Larger Culture Within a society, smaller cultural groups often exist alongside the dominant culture. Sociologists call these groups subcultures . Subcultures share many values of the dominant culture, but they also have their own unique features. Members may use distinctive language, behaviors, music, or clothing that set them apart. Examples of subcultures include: • Heavy metal music fans
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Study Guide • Body ‐ piercing and tattoo enthusiasts • Motorcycle gang members • Nazi skinheads Ethnic groups in the United States can also be considered subcultures. Groups such as Greek Americans, Italian Americans, Irish Americans, Mexican Americans, and African Americans often adapt to mainstream American life while still keeping important traditions , customs, and sometimes their native languages. 3.2 Countercultures: Challenging the Mainstream Unlike subcultures, countercultures actively reject or oppose the norms and values of the dominant culture. Groups such as hippies and protest movements are examples of countercultures. Their members are often teenagers or young adults , since this stage of life is commonly associated with self ‐ discovery, questioning authority, and experimentation. Over time, many — but not all — members of countercultures eventually adopt the norms and values of the dominant culture as they grow older. 3.3 Assimilation and Multiculturalism The United States is often described as a “melting pot,” made up of many cultural, subcultural, and countercultural groups. When the dominant culture absorbs these groups and they lose many of their original cultural traits, the process is called assimilation . Today, however, many people support a different idea known as multiculturalism . This perspective values the coexistence of multiple cultures without requiring them to give up their unique identities. Multiculturalism recognizes that:
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Study Guide • Some shared cultural values help society function • Cultural differences are also important and worth preserving For example, students in schools today learn that the United States is not the only culture in the world and that other cultures and viewpoints can offer valuable ideas and perspectives. 3.4 Ethnocentrism: Judging Others by Our Own Standards Ethnocentrism occurs when people judge other cultures based on the standards of their own culture. Because cultural norms shape what feels “normal,” people may assume their way of life is natural or correct and see other ways as strange or wrong. This mindset can cause people to forget that behaviors considered normal in one culture may be completely different — and equally valid — in another part of the world. A more extreme and dangerous form of ethnocentrism is nationalism , which involves an intense identification with one’s nation and the belief that it is superior to others. Nationalism often includes the idea that a nation has a special or historical right to dominance. This was a major factor in Nazi Germany during Worl d War II. 3.5 Cultural Relativism: Understanding Cultures on Their Own Terms Sociologists work to avoid ethnocentrism. Instead, they use cultural relativism , which means evaluating a culture based on its own standards rather than comparing it to another culture. From this perspective: • No culture is considered better or worse than another • Cultures are simply different By using cultural relativism, sociologists are better able to understand and respect other cultures without assuming their own culture is superior.
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