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BUS 692: Strategies in Human Resource Management Final Project

Final project on strategic HRM concepts, case studies, and best practices.

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    Running head: FINAL PROJECT 1 Final Project BUS 692: Strategies in Human Resource Management Dr. Smith, Leo December 22, 2014 Evaluate how Google's human resource strategies, including employee selection, compensation, training, and use of technology, contribute to its overall success. What additional recommendations would you make to further improve its HR practices in the face of changing labor market dynamics? Word Count Requirement: 1000 - 1200 words

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    FINAL PROJECT 2 Final Project The success of any organization depends on various factors such as its ability to relate favorably with its clients, the quality of its services and its response to competition. However, all these are dependent on the capabilities, skills and management prowess of the human resources. Through them, firms are able to implement all their key strategies in the most effective manner, which enables them to achieve favorable competitiveness in the industries of operation. Google Inc. is one such company that has mastered the art of leveraging the inputs of its human resources in the direction of goals and objectives accomplishment. This paper examines the company’s human resource management approaches r ight from its employee selection, compensation, use of technology and relationship with the labor markets. Company history Larry Page and Sergey Brin founded Google Company, headquartered in Santa Clara, California, in 1996. The idea to form the firm emanated from the project they were working on jointly while still in college. The choice of the name, Google, which is a representation of the numeral 1 succeeded by 100 zeroes, was a symbolic representation of the algorithmic nature of its search engine operations. The company’s actual growth took off in the period after 1998 when it was incorporated. Some key developments in it s history include the launch of the Google toolbar, mentalplex, and ad words in the year 2000. Each of these tools contributed immensely in revolutionizing how the company interacted with its clientele in the years that would follow. The mentalplex and the toolbar were targeted at the search engine cus tomers, whereby the former is visualization software that enables users to get to their search results easily by offering suggestions. The latter allows the users to use Google search services without necessar ily visiting the company’s web homepage. Ad words was an innovation targeting advertisers with the aim of

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    FINAL PROJECT 3 helping them position their brands on the search results more conveniently. Lately, the range of services offered by the tech - giant has grown significantly making it one of the leading technology - services compan ies globally (Google Company) . Market position Its main competitors in the search engine category are Yahoo and Microsoft’s Bing. In advertising and social media, Facebook and Twitter top this list, and in the mobile and software industries, Apple and Samsung are the main rivals. In spite of this growing competition, the firm has been able to position its products and services in the market strategically, which is the main factor that contributes to this immense international growth. Strategy Innovation is the company’s main strategy and backbone. Starting from the selection and recruitment processes to the production, supply chain management and marketing, technology modernism remains at the center of these decisions (He, 2013) . By leveraging the core competencies of computer science engineering and human capital, the firm has been able to set its innovative tone at levels competitors can only envy if not emulate. For example, Steiber (2014) has identified several areas of expertise at Google t hat promote this strategy. First in the list are the dynamic capabilities, which enable it to keep offerings at par with the rapid environmental changes. The second factor, which relates to the first one, is its ability to embrace proactive change at different levels of operation. Thirdly, its ability to foster a people - centric approach that permeates employee creativity has also been phenomenal to its growth. Fourth, the ability to interact healthily and openly with the surroundings has also enabled the f irm to identify market gaps, which it address by designing new products and services. Lastly, the company does

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