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Test Bank for Consumer Behavior, 13th Edition

Improve your exam results with Test Bank for Consumer Behavior, 13th Edition, which includes a variety of MCQs and detailed answers to guide you.

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Test Bank for Consumer Behavior, 13th Edition - Page 1 preview imageConsumer BehaviorThirteenthEditionMichaelR.SolomonTest Bank (Download only) forConsumer Behavior, 13eRevised by John Capela
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Test Bank for Consumer Behavior, 13th Edition - Page 2 preview image
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Test Bank for Consumer Behavior, 13th Edition - Page 3 preview image1Consumer Behavior, 13e(Solomon)Chapter 1Buying, Having, and Being: An Introduction to Consumer Behavior1)A(n) ________ is a person who identifies a need or desire, makes a purchase, and thendisposes of a product during the three stages of the consumption process.A) marketerB) consumerC) influencerD) content generatorAnswer: BDiff: 1LO: 1.1: Consumerbehavior is a process.AACSB: Application of knowledge2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dressfor hersorority's formal event. The stores were crowded, and none of her favorite shops carried a dressthat sheliked in her size. After spending hours at the mall, Jenny decided to order her dressonline and just return it if it was not exactly right. This story is an example of how consumerbehavior is a(n) ________.A) industryB) processC) art formD) theoryAnswer: BDiff: 2LO: 1.1: Consumer behavior is a process.AACSB: Analytical thinking3) Which of the following is the study of the processes involved when individuals or groupsselect, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs anddesires?A) lifestyle marketingB) role theoryC) consumer behaviorD) marketing researchAnswer: CDiff: 1LO: 1.1:Consumer behavior is a process.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 4 preview image24)Which term refers to the bond between product and consumer that is difficult for competitorsto break?A) brand loyaltyB) customC) patronageD) relationshipAnswer: ADiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge5)Which of the following time periods is encompassed in the study of consumer behavior?A) prepurchaseB) purchaseC) postpurchaseD) All of the aboveAnswer: DDiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge6) Which ofthe following is NOT a stage of the consumption process?A) desireB) pre-purchaseC) purchaseD) post-purchaseAnswer: ADiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge7)According to the basic marketing concept, a firm exists to ________, only to the extent thatthey understand the people or organizations that will use the products and services they sell.A) influence popular cultureB) dominate market shareC) nurture relationshipsD) satisfy needsAnswer: DDiff: 2LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 5 preview image38) Which of the following is NOT considered a demographic?A) sexB) incomeC) lifestyleD) occupationAnswer: CDiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge9) A transaction in which two or more organizations or people give and receive something ofvalue is called ________.A) buyer behaviorB) an exchangeC) perceptionD)consumer perspectiveAnswer: BDiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge10) ________ are statistics that measure observable aspects of population.A) PsychographicsB) LifestylesC) DemographicsD) BenefitsAnswer: CDiff: 2LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge11) When a transaction occurs between two or more organizations or people who give andreceive something of value, an exchange has taken place.Answer: TRUEDiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge12) According to the definition of consumer behavior, how a consumer disposes of an idea andaccepts another is part of consumer behavior.Answer: TRUEDiff: 2LO: 1.1: Consumerbehavior is a process.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 6 preview image413) Because consumer behavior is now examined as an entire consumption process that includespre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumerbehavior.Answer: FALSEDiff: 2LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge14) Descriptive characteristics of a population are called demographics.Answer: TRUEDiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Applicationof knowledge15) Demographics are statistics that measure observable aspects of a population, such as birthrate, age distribution, and income.Answer: TRUEDiff: 1LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge16) In theearly stages of development, consumer behavior was known as buyer behavior. Whatimportant aspect of the exchange process does this change in name reflect?Answer: Buyer behavior reflects an emphasis on the act of purchase, but this exchange isdependentupon a number of pre-purchase and post-purchase perspectives and behaviors. Tofully understand why an exchange is made, researchers must look at decisions and influencesbefore the exchange, as well as the expectations of what happens after the exchange.The studyof consumer behavior accounts for pre-purchase and post-purchase issues along with purchaseissues, rather than simply buyer behavior.Diff: 2LO: 1.1: Consumer behavior is a process.AACSB: Reflective thinking17) Explain the term "market segmentation strategies."Answer: Market segmentation strategies means an organization targets its product, service oridea only to a specific group of consumers rather than everybody.Diff: 2LO: 1.1: Consumer behavior is a process.AACSB: Application ofknowledge18) Explain what a consumer is.Answer:A consumer is a person who identifies a need or desire, makes a purchase, and thendisposes of the purchase during the three stages of the consumption process.Diff: 2LO: 1.1: Consumer behavior is a process.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 7 preview image519) Is therea 'right way' for retailers to help in times of disaster?Answer: In trying to take action in the face of disasters and tragic events, retailers and brandscan find themselves walking a difficult line.On one hand, it's important for businesses to takeauthentically charitable steps in such instances. High-profile charitable acts can also encourageother brands to step in and donate or act.However, the fact that businesses are motivated by profit can make such efforts appear likecynical branding exercises if not handled properly.For example, when Hurricane Sandy devastated cities on the East Coast in 2012, some marketersrose to the occasion, whereas others stumbled in the wind. Gap, for example, tweeted, "We'll bedoing lots of Gap.com shopping today.How about you?" American Apparel offered an incentiveto shoppers: "In case you're bored during the storm, just Enter SANDYSALE at Checkout."Many of the storm victims were not amused. One tweeted, "Hey@americanapparel people havedied and others are in need. Shut up about your #Sandy sale."In contrast, Allstate ran radio commercials to let policyholders know how to file claims quickly.JetBlue Airways waived change and cancellation fees for people whohad to rebook. How's thisfor a relationship builder?Duracell batteries sent a truck to New York City that offered freebatteries and access to charging lockers for mobile devices and computers to desperate peoplewho had been without power (or even worse, access to social media).Diff: 2LO: 1.1: Consumerbehavior is a process.AACSB: Analytical thinking20) The 80/20 rule (20 percent of users account for 80 percent of sales) targets what user group?A) all consumersB) light usersC) heavy usersD) moderate usersAnswer: CDiff: 1LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge21) Age, gender, family structure social class, race, ethnicity and income are all used ________.A) to divide a marketB) as part of promotionC) in social mediaD) as part of the marketing mixAnswer: ADiff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 8 preview image622)Why is agea common demographic category used in understanding consumer behavior?A) Different age groups have different wants and needs.B) Age is easier to categorize than gender.C) Generational groups tend to be similar.D) All of the above.Answer: ADiff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge23) Psychographics are used to measure ________.A) social classB) incomeC) demographicsD) lifestylesAnswer: DDiff:1LO: 1.2:Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge24) People who belong to the same social class are most likely to have which of the following incommon?A) social standing in the communityB) personalityC) ethnicityD) family structureAnswer: ADiff: 1LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge25)Which marketing philosophy emphasizes interacting with customers on a regular basis andgiving them reasons to maintain a bond with the company over time?A) differentiated marketingB) global marketingC) social marketingD) relationship marketingAnswer:DDiff: 1LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 9 preview image726) Walmart tracks the habits of the 100 million customers who visit its stores each week andresponds with products and services directed toward those customers' needs based ontheinformation collected. This is an example of ________ marketing.A) undifferentiatedB) databaseC) relationshipD) consumer-generatedAnswer: BDiff: 2LO: 1.2: Marketers have to understandthe wants and needs of different consumer segments.AACSB:Application of knowledge27) The way consumers feel about themselves, the things they value, and the things they like todo in their spare time are part of how marketers segment using ________.A) genderB) ageC) social classD) lifestyleAnswer: DDiff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge28)A person's marital status is important to which demographic variable?A) genderB) raceC) family structureD) ageAnswer: CDiff: 1LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge29) Which term refers to the collection and analysis of extremely large data sets?A) mainframe marketing dataB) internet information dataC) big dataD) online media dataAnswer: CDiff: 1LO: 1.2: Marketers have to understand the wants and needs ofdifferent consumer segments.AACSB: Information technology
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Test Bank for Consumer Behavior, 13th Edition - Page 10 preview image830) People who belong to the same social class are most likely to have which of the following incommon?A) income and social standing in the communityB) personalityC) ethnicityD)family structureAnswer: ADiff: 1LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge31) American society is shifting from a mass culture, in which many consumers share the samepreferences, to a diverse culture in which consumers have almost an infinite number of choices.Answer: TRUEDiff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge32) The 80/20 rule states that 80 percent of consumers will use 20 percent of the product.Answer: FALSEDiff: 3LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge33) Consumers who share demographic characteristics such as ethnicity and age can have verydifferent lifestyles.Answer: TRUEDiff: 2LO: 1.2: Marketers have tounderstand the wants and needs of different consumer segments.AACSB: Application of knowledge34) The fact that people often buy products not for what the products do but for what they meanimplies that a product's basic function is important.Answer:TRUEDiff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge35) A need is something a person must have to live.Answer: TRUEDiff: 1LO: 1.2: Marketers have to understand thewants and needs of different consumer segments.AACSB: Applicationof knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 11 preview image936) Explain the concept of the 80/20 rule and why it is important to marketers.Answer: According to the 80/20 rule, 20 percent of a product's users account for 80 percentofsales of that product. These heavy users are the product's most faithful customers. A companythat can identify, build relationships with, and create value for heavy users is likely to have asuccessful marketing strategy.Diff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge37) What is relationship marketing? Why is it so widely practiced by today's marketers?Answer: Marketers who practice relationship marketing have realized that a key to success isbuilding relationships between brands and customers that will last a lifetime. In this type ofmarketing, companies make an effort to interact with customers on a regular basis and give themreasons to maintain a bond with thecompany over time. Relationship marketing is even moreimportant during an economic downturn.Diff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge38) What is database marketing? Why is it so widely used by today's marketers?Answer: Database marketing involves tracking consumer's buying habits very closely andcrafting products and messages tailored precisely to people's wants and needs based on thisinformation. As consumer markets are more and more segmented, marketers can use technologysuchas database marketing to determine exactly what each consumer wants and determine howto meet those wants.Diff: 2LO: 1.2: Marketers have to understand the wants and needs of differentconsumer segments.AACSB: Information technology39) What is database marketing? How is it used by consumers?Answer: Database marketing tracksspecific consumers buying habits very closely and craftsproducts and messages tailored precisely to people's wants and needs based on this information.Diff: 2LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Information technology40) Explain the difference between a need and a want?Answer: The difference between a need and a want is a need is something a person must have tolive, while a want is a specific manifestation of a need.Diff: 1LO: 1.2: Marketers have to understand the wants and needs of different consumer segments.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 12 preview image1041) When a product helps to establish the user's identity, the user is said to have a(n) ________type of relationship with the product.A) self-concept attachmentB) nostalgic attachmentC) interdependenceD) loveAnswer: ADiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge42) Music, movies, sports, and books are partof ________.A) consumer marketingB) popular cultureC) lifestylesD) in-your-face marketingAnswer: BDiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge43)When a product is part of a user's daily routine the user is said to have a(n) ________ type ofrelationship with the product.A) self-concept attachmentB) nostalgic attachmentC) interdependenceD) loveAnswer: CDiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge44) When a product elicits emotional bonds of warmth and affection, the user is said to have a(n)________ type of relationship with the product.A) self-concept attachmentB) nostalgic attachmentC) interdependenceD) loveAnswer: DDiff: 1LO: 1.3: Our choices as consumers relate in powerfulways to the rest of our lives.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 13 preview image1145)A relationship a person might have with a product is called ________.A) self-concept attachmentB) nostalgic attachmentC) interdependenceD) all of the aboveAnswer: DDiff: 2LO: 1.3:Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge46) Die-hard Apple fans post videos on YouTube claiming their affection for Apple products.They most likely have a(n) ________ relationship withthe product.A) self-concept attachmentB) nostalgic attachmentC) interdependenceD) loveAnswer: DDiff: 2LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge47) Which form of relationship between product and customer is most at risk of the consumerswitching to a different brand or product?A) self-concept attachmentB) nostalgic attachmentC) interdependenceD) loveAnswer: CDiff: 3LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Reflective thinking48) Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design.When she thought about her purchase, she found that she really had no justification for buyingthe bowl other than it reminded her of the bowls her mother used during evening meals when shewas a young child in Hong Kong. Which type of relationship with a product best explains thereason for Lucy's purchase of the dragon bowl?A) self-concept attachmentB)nostalgic attachmentC) interdependenceD) loveAnswer: BDiff: 2LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 14 preview image1249)The sociological perspective of ________ takes the view that much of consumer behaviorresembles actions in a play; consumers seek the lines, props, and costumes necessary to put on agood performance.A) role theoryB) pasticheC) interpretivismD) psychographicsAnswer: ADiff: 1LO: 1.3: Our choices as consumersrelate in powerful ways to the rest of our lives.AACSB: Application of knowledge50) A product that helps to establish the user's identity is called ________.A) self-concept attachmentB) interdependenceC) loveD) nostalgic attachmentAnswer: ADiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge51) Role theory takes the view that much of consumer behavior resemblesactions in a play.Answer: TRUEDiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge52)Love is a relationship a consumer might have with a product.Answer: TRUEDiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the restof our lives.AACSB: Application of knowledge53) Consumption communities are where consumers shareopinions and recommendations aboutproducts.Answer: TRUEDiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge54) According to the different categories of relationships that peoplemay have with products,interdependence attachment occurs if the product is part of the user's daily routine.Answer: TRUEDiff: 2LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 15 preview image1355)A consumer is a person who identifies a need or desire, makes a purchase, and then disposesof the product.Answer: TRUEDiff: 1LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge56) Popular culture is both a product of marketing and an inspiration for marketing.Answer: TRUEDiff: 2LO: 1.3: Our choices as consumers relate in powerfulways to the rest of our lives.AACSB: Application of knowledge57)Target began a new campaign to sell leather furniture. In emphasizing how leather furniturehas been used over the decades in movies and books, by celebrities, and a necessity for homeentertainment, the campaign is drawing upon popular culture.Answer: TRUEDiff: 2LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge58) List and briefly characterize four types of relationships a person might have with a product.Provide examples to illustrate each.Answer: The four types of relationships are: 1) self-concept attachment-the product helps toestablish the user's identity; 2) nostalgic attachment-the product serves as a link with a past-self;3) interdependence-the product is a part of the user's daily routine; and 4) love-the product elicitsemotional bonds of warmth, passion, or another strong emotion.Diff: 3LO: 1.3: Our choices as consumers relate in powerful ways to the rest of our lives.AACSB: Application of knowledge59) A ________creates a state of tension that drives consumers to attempt to reduce oreliminate.A) wantB) demandC) needD) responseAnswer: CDiff: 1LO: 1.4: Our motivations to consume are complex and varied.AACSB: Application of knowledge
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Test Bank for Consumer Behavior, 13th Edition - Page 16 preview image1460) People buy products for ________.A) what they doB) what they meanC) the role the product plays in the consumer's lifeD) All of the aboveAnswer: DDiff: 2LO: 1.4: Our motivations to consume arecomplex and varied.AACSB:Application of knowledge61) When a person buys a product for emotional reasons, the need is ________.A) utilitarianB) functionalC) interdependentD) hedonicAnswer: DDiff: 2LO: 1.4: Our motivations to consume are complex and varied.AACSB: Application of knowledge62) A product that helps to establish the user's identity is called a self-concept attachment.Answer: TRUEDiff: 1LO: 1.4: Our motivations to consume are complex and varied.AACSB: Application of knowledge63) People often buy products for what they mean, not what they do.Answer: TRUEDiff: 2LO: 1.4: Our motivations to consume are complex and varied.AACSB: Application of knowledge64) Explain the difference between a need and a want. Provide an example of each.Answer: A need is a basic biological motive that cannot be created by marketing. A wantrepresents one way that individuals are taught by society and culture to satisfy a biological need.For example, thirst is a general need but thirst for Pepsi or Coke is a want.Diff: 2LO: 1.4: Our motivations to consume are complex and varied.AACSB: Application of knowledge
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Consumer Behavior by Michael R. Sol...

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