Consumer Behavior
by Michael R. Solomon, Katherine White, Darren W. Dahl
Consumer Behavior by Solomon, White, and Dahl is a comprehensive textbook on understanding consumer actions in the marketing world. With insights into consumer psychology and decision-making processes, this book equips students with the tools to analyze and predict consumer behavior.
- Author
- Michael R. Solomon, Katherine White, Darren W. Dahl
- Edition
- 10th Edition, 12th Edition, 13th Edition
- ISBN
- 978-0-13-522569-1
Study material for this book (1)
Notes, guides and solved problems from students using Consumer Behavior.
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