Study GuidePsychology–Psychology: Emotions1.Cognitive Factors in EmotionOur emotions are not shaped by our bodies alone.How we think about what is happening alsoplays a big role.Many psychologists, including Schachter and Singer, explain emotions usingattribution theories of emotion.1.1What Are Attribution Theories?Attribution theories focus on how peopleuse clues from their surroundingsto understand whatthey are feeling.In simple terms, we often ask ourselves questions like:•Why is my heart beating fast?•What caused this feeling?Based on the answers we give, we label our emotion—such as excitement, fear, or attraction.1.2Stuart Valins’ Experiment: A Clear ExamplePsychologistStuart Valinsdemonstrated this idea with an interesting study.•Male participants were shown pictures ofseminude women.•While viewing the pictures, the men heardamplified heartbeatsthrough headphones.•They were told the heartbeats were their own, butthey were actually fake.•The speed of the heartbeats changed from picture to picture.1.3What Happened?The participants believed their heart rate was reacting to the pictures. As a result:•Theyattributed faster heartbeats to stronger attraction.•They chose the pictures they thought caused the fastest heartbeat asthe most attractive.Preview Mode
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