Study GuidePsychology–Research Methods in Psychology1. Descriptive and Correlational ResearchAll scientific research starts withobservation and description. Before we can explain or predictbehavior, we need to carefully observe it. In psychology, there are several ways to describe behavior,includingcase studies, surveys, naturalistic observation, interviews, and psychological tests.1.1 Case Studies•What it is:A case study is an in-depth study of asingle person or a small group.•Purpose:It helps researchers learn a lot about individual behavior or mental processes.•Example:Sigmund Freud developed psychoanalytic theory by carefully studying patients withemotional problems over many years.Pros:Provides rich, detailed information.Cons:Time-consuming andcannot represent large populations.1.2 Surveys•What it is:Surveys ask people questions about a topic, often using a large and diversesample.•Example:The famous Kinsey survey on sexual behavior.Pros:Can collect information from many people quickly.Cons:•Respondents maynot represent the whole population.•People mightnot answer honestlyor may skip questions.1.3 Naturalistic Observation•What it is:Observing people or animals in theirnatural environmentwithout interfering.•Example:Studying lions in the wild instead of in a zoo, or observing children at home ratherthan in a lab.Preview Mode
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