Study GuidePsychology–Psychology: Memory1.Encoding InformationEncodingis the process ofchanging information so it can be stored in memory. Beforeinformation can be remembered, it first has to be encoded properly.A key part of encoding isselective attention. This means focusing your awareness on certaininformation while ignoring other stimuli. If you do not pay attention to something, it is unlikely to beencoded into memory.1.1Levels of ProcessingInformation can be encoded atdifferent levels, depending on how deeply we think about it. Deeperprocessing usually leads to better memory.Imagine seeing a word flashed briefly on a screen:Shallow (Structural) Processing•Focuses on thephysical appearanceof the word•Example: noticing whether the word is written in capital letters•This type of processing leads toweak memoryIntermediate (Phonemic) Processing•Focuses on thesoundof the word•Example: thinking about how the word is pronouncedDeep (Semantic) Processing•Focuses on themeaningof the word•Example: thinking about what the word represents or how it is used•This level of processing produces thestrongest and most lasting memoriesPreview Mode
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