Advertising And Integrated Brand Promotion
by Thomas O. Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Explore the dynamic world of marketing with Advertising and Integrated Brand Promotion by Guinn, Allen, Semenik, and Scheinbaum. This comprehensive textbook dives into the strategies and techniques of advertising and brand promotion.
- Author
- Thomas O. Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
- Edition
- 7th Edition, 8th Edition
- ISBN
- 978-1-28-518781-5
Study material for this book (1)
Notes, guides and solved problems from students using Advertising And Integrated Brand Promotion.
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