Principles Of Marketing
by Philip T. Kotler, Gary Armstrong
Explore the fundamental concepts of marketing with Principles Of Marketing by Gary Armstrong and Philip T. Kotler. Available in multiple editions, this textbook covers a range of marketing topics. Enhance your understanding with supporting materials like Test Banks and End of Chapter Solutions.
- Author
- Philip T. Kotler, Gary Armstrong
- Edition
- 14th Edition, 15th Edition, 17th Edition, 18th Edition
- ISBN
- 978-0-13-576659-0
Study material for this book (2)
Notes, guides and solved problems from students using Principles Of Marketing.
Other Marketing textbooks
SELL
Thomas Ingram, Raymond LaForge et al.
Marketing · 3 study documents
Marketing Research: An Applied Orientation
Naresh K. Malhotra, Imad B. Baalbaki et al.
Marketing · 3 study documents
Marketing: Real People, Real Choices
Michael Solomon, Michael R. Solomon et al.
Marketing · 3 study documents
MKTG: Principles Of Marketing
Charles W. Lamb, Joe F. Hair et al.
Marketing · 2 study documents
Marketing: An Introduction
Gary Armstrong, Philip T. Kotler et al.
Marketing · 2 study documents
Selling Today
Gerald L. Manning, Michael Ahearne et al.
Marketing · 2 study documents
Advertising : Principles And Practice
Sandra E. Moriarty, Nancy Mitchell et al.
Marketing · 2 study documents
Marketing
Charles W. Lamb, Joe F. Hair et al.
Marketing · 2 study documents