Marketing: An Introduction
by Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Marketing: An Introduction by Armstrong, Kotler, Trifts, and Buchwitz provides a comprehensive overview of marketing principles. Available in multiple editions, this textbook covers fundamental concepts in marketing.
- Author
- Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
- Edition
- 11th Edition, 13th Edition, 14th Edition, Sixth Canadian Edition
- ISBN
- 978-0-13-471195-9
Study material for this book (2)
Notes, guides and solved problems from students using Marketing: An Introduction.
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