Advertising : Principles And Practice
by Sandra E. Moriarty, Nancy Mitchell, William Wells, Robert Crawford et al.
Explore the dynamic world of advertising with Advertising: Principles and Practice by Moriarty, Mitchell, Wells, Crawford, and Brennan. This comprehensive textbook covers essential marketing concepts with a focus on practical application.
- Author
- Sandra E. Moriarty, Nancy Mitchell, William Wells, Robert Crawford, Linda Brennan, Charles Wood
- Edition
- 3rd Edition, 11th Edition
- ISBN
- 978-1-48-600271-9
Study material for this book (2)
Notes, guides and solved problems from students using Advertising : Principles And Practice.
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