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Marketing

Marketing: Real People, Real Choices

by Michael Solomon, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Marketing: Real People, Real Choices by Solomon, Marshall, and Stuart is a comprehensive textbook for Marketing students. The 9th and 10th editions cover essential concepts in marketing with a focus on real-world examples and practical applications.

Author
Michael Solomon, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Edition
9th Edition, 10th Edition
Publisher
Pearson
ISBN
978-0-13-520992-9

Study material for this book (3)

Notes, guides and solved problems from students using Marketing: Real People, Real Choices.