Marketing: Real People, Real Choices by Michael Solomon, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing: Real People, Real Choices by Solomon, Marshall, and Stuart is a comprehensive textbook for Marketing students. The 9th and 10th editions cover essential concepts in marketing with a focus on real-world examples and practical applications. Supplemental materials like Test Banks and End of Chapter Solutions are available to aid in understanding and preparing for exams.
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