Advertising And Promotion: An Integrated Marketing Communications Perspective
by George E Belch, Michael A Belch, Michael Guolla
Explore the dynamic world of marketing communications with Advertising And Promotion: An Integrated Marketing Communications Perspective by Belch and Guolla. Available in various editions, this comprehensive textbook delves into the intricacies of advertising and promotion.
- Author
- George E Belch, Michael A Belch, Michael Guolla
- Edition
- 5th Edition, 9th Edition, 10th Edition, 12th Edition
- ISBN
- 978-0-07-742805-1
Study material for this book (1)
Notes, guides and solved problems from students using Advertising And Promotion: An Integrated Marketing Communications Perspective.
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