MKTG: Principles Of Marketing
by Charles W. Lamb, Joe F. Hair, Carl McDaniel, Harish Kapoor et al.
MKTG: Principles Of Marketing is a comprehensive textbook by Carl McDaniel, Charles W. Lamb, and others, covering fundamental principles of marketing. Available in various editions, the book explores core marketing concepts.
- Author
- Charles W. Lamb, Joe F. Hair, Carl McDaniel, Harish Kapoor, Janice Shearer, Marc Boivin, Richard Appleby
- Edition
- 4th Edition, 8th Edition, 9th Edition, 10th Edition, 11th Edition, 13th Edition, Second Canadian Edition, Canadian Edition
- ISBN
- 978-1-28-543262-5
Study material for this book (2)
Notes, guides and solved problems from students using MKTG: Principles Of Marketing.
Other Marketing textbooks
SELL
Thomas Ingram, Raymond LaForge et al.
Marketing · 3 study documents
Marketing Research: An Applied Orientation
Naresh K. Malhotra, Imad B. Baalbaki et al.
Marketing · 3 study documents
Marketing: Real People, Real Choices
Michael Solomon, Michael R. Solomon et al.
Marketing · 3 study documents
Principles Of Marketing
Philip T. Kotler, Gary Armstrong
Marketing · 2 study documents
Marketing: An Introduction
Gary Armstrong, Philip T. Kotler et al.
Marketing · 2 study documents
Selling Today
Gerald L. Manning, Michael Ahearne et al.
Marketing · 2 study documents
Advertising : Principles And Practice
Sandra E. Moriarty, Nancy Mitchell et al.
Marketing · 2 study documents
Marketing
Charles W. Lamb, Joe F. Hair et al.
Marketing · 2 study documents