
MKTG: Principles Of Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel, Harish Kapoor, Janice Shearer, Marc Boivin, Richard Appleby
MKTG: Principles Of Marketing is a comprehensive textbook by Carl McDaniel, Charles W. Lamb, and others, covering fundamental principles of marketing. Available in various editions, the book explores core marketing concepts. Supplement your learning with materials like lecture notes, test banks, and solutions to enhance your understanding and excel in your marketing studies.
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