Basic Marketing
by William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
Explore the dynamic world of marketing with Basic Marketing by Perreault, Cannon, and McCarthy. This comprehensive textbook, available in its 18th and 19th editions, delves into key marketing principles.
- Author
- William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
- Edition
- 18th Edition, 19th Edition
- ISBN
- 978-0-07-802898-4
Study material for this book (1)
Notes, guides and solved problems from students using Basic Marketing.
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