CB, Consumer Behaviour
by Barry Babin, Eric Harris
Explore the intricate world of consumer behavior with CB, Consumer Behaviour by Babin and Harris. This comprehensive textbook delves into the psychology behind consumer choices, market trends, and marketing strategies.
- Author
- Barry Babin, Eric Harris
- Edition
- 7th Edition, 2nd Canadian Edition, First Canadian Edition, 8th Edition
- ISBN
- 978-1-30-540322-2
Study material for this book (1)
Notes, guides and solved problems from students using CB, Consumer Behaviour.
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