Consumer Behavior
by Joseph Wisenblit, Leon Schiffman, S. Ramesh Kumar, Aron O'Cass et al.
Consumer Behavior by Wisenblit, Schiffman, Kumar, O'Cass, Paladino, and Carlson is a comprehensive textbook on marketing. The 11th and 12th editions delve into the psychology behind consumer choices.
- Author
- Joseph Wisenblit, Leon Schiffman, S. Ramesh Kumar, Aron O'Cass, Angela Paladino, Jamie Carlson
- Edition
- 11th Edition, 12th Edition
- ISBN
- 978-0-13-473482-8
Study material for this book (1)
Notes, guides and solved problems from students using Consumer Behavior.
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