Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

Explore the intricate world of consumer behavior with Consumer Behavior by Hoyer, MacInnis, and Pieters. Dive into the 6th or 7th edition to grasp key concepts in marketing. Enhance your understanding with Test Banks, Exam Questions, and Sample Exams, and solidify your knowledge with End of Chapter Solutions.