Consumer Behavior
by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Explore the intricate world of consumer behavior with Consumer Behavior by Hoyer, MacInnis, and Pieters. Dive into the 6th or 7th edition to grasp key concepts in marketing. Enhance your understanding with Test Banks, Exam Questions, and Sample Exams, and solidify your knowledge with End of Chapter Solutions.
- Author
- Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
- Edition
- 6th Edition, 7th Edition
- ISBN
- 978-1-13-343521-1
Study material for this book (1)
Notes, guides and solved problems from students using Consumer Behavior.
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