Contemporary Marketing
by Louis E. Boone, David L. Kurtz
Contemporary Marketing by Louis E. Boone and David L. Kurtz is a comprehensive textbook on marketing. The book covers key principles and practices in the field, providing students with a solid foundation in marketing concepts.
- Author
- Louis E. Boone, David L. Kurtz
- Edition
- 4th Edition, 16th Edition, 17th Edition
- ISBN
- 978-0-17-653092-1
Study material for this book (1)
Notes, guides and solved problems from students using Contemporary Marketing.
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