Essentials Of Marketing: A Marketing Strategy Planning Approach
by Perreault William D, Cannon Joseph P., McCarthy, E. Jerome
Essentials Of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon, and McCarthy provides a comprehensive overview of marketing principles and strategies. The 15th edition covers essential concepts in marketing with a strategic planning approach.
- Author
- Perreault William D, Cannon Joseph P., McCarthy, E. Jerome
- Edition
- 15th Edition
- ISBN
- 978-1-25-957353-8
Study material for this book (1)
Notes, guides and solved problems from students using Essentials Of Marketing: A Marketing Strategy Planning Approach.
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