Essentials Of Services Marketing
by Christopher Lovelock, Jochen Wirtz, Patricia Chew
Explore the world of Services Marketing with Essentials Of Services Marketing by Christopher Lovelock, Jochen Wirtz, and Patricia Chew. This comprehensive textbook delves into the intricacies of marketing services, offering practical insights and strategies.
- Author
- Christopher Lovelock, Jochen Wirtz, Patricia Chew
- Edition
- 1st Edition, 2nd Edition, 3rd Edition
- ISBN
- 978-9-81-067995-8
Study material for this book (1)
Notes, guides and solved problems from students using Essentials Of Services Marketing.
Other Marketing textbooks
SELL
Thomas Ingram, Raymond LaForge et al.
Marketing · 3 study documents
Marketing: Real People, Real Choices
Michael Solomon, Michael R. Solomon et al.
Marketing · 3 study documents
Marketing Research: An Applied Orientation
Naresh K. Malhotra, Imad B. Baalbaki et al.
Marketing · 3 study documents
MKTG: Principles Of Marketing
Charles W. Lamb, Joe F. Hair et al.
Marketing · 2 study documents
Principles Of Marketing
Philip T. Kotler, Gary Armstrong
Marketing · 2 study documents
Marketing: An Introduction
Gary Armstrong, Philip T. Kotler et al.
Marketing · 2 study documents
Selling Today
Gerald L. Manning, Michael Ahearne et al.
Marketing · 2 study documents
Global Marketing
Mark C. Green, Warren J. Keegan
Marketing · 2 study documents