Integrated Advertising, Promotion, And Marketing Communications
by Kenneth E. Clow Donald E. Baack
Enhance your understanding of marketing strategies with Integrated Advertising, Promotion, And Marketing Communications by Kenneth E. Clow and Donald E. Baack. The 8th edition delves into the interconnected realms of advertising, promotion, and marketing communications.
- Author
- Kenneth E. Clow Donald E. Baack
- Edition
- 8th Edition
- ISBN
- 978-0-13-587939-9
Study material for this book (1)
Notes, guides and solved problems from students using Integrated Advertising, Promotion, And Marketing Communications.
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