Market-Based Management
by Roger J. Best
Market-Based Management by Roger J. Best is a comprehensive textbook focusing on marketing strategies and principles. The 6th edition covers key topics in marketing, offering valuable insights for students.
- Author
- Roger J. Best
- Edition
- 6th Edition
- ISBN
- 978-0-13-038775-2
Study material for this book (1)
Notes, guides and solved problems from students using Market-Based Management.
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