Marketing
by Charles W. Lamb, Joe F. Hair, Carl McDaniel
Explore the dynamic world of marketing with Marketing by Lamb, Hair, and McDaniel. Available in the 5th and 11th editions, this comprehensive textbook covers essential marketing principles. Enhance your understanding with Test Banks, Sample Exams, and End of Chapter Solutions.
- Author
- Charles W. Lamb, Joe F. Hair, Carl McDaniel
- Edition
- 5th Edition, 11th Edition
- ISBN
- 978-0-17-650407-6
Study material for this book (2)
Notes, guides and solved problems from students using Marketing.
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