Marketing
by Roger Kerin, Steven Hartley, William Rudelius, Frederick Crane
Explore the dynamic world of marketing with Marketing by Kerin, Hartley, Rudelius, and Crane. This comprehensive textbook, available in multiple editions, delves into core marketing principles and strategies.
- Author
- Roger Kerin, Steven Hartley, William Rudelius, Frederick Crane
- Edition
- 1st Edition, 12th Edition, 13th Edition, 14th Edition, 15th Edition
- ISBN
- 978-1-25-957354-5
Study material for this book (1)
Notes, guides and solved problems from students using Marketing.
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