Marketing by Roger Kerin, Steven Hartley, William Rudelius, Frederick Crane
Explore the dynamic world of marketing with Marketing by Kerin, Hartley, Rudelius, and Crane. This comprehensive textbook, available in multiple editions, delves into core marketing principles and strategies. Enhance your understanding with a range of supporting materials including Test Banks, Sample Exams, and End of Chapter Solutions. Perfect for students looking to excel in the field of marketing.
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