Services Marketing: Concepts, Strategies, And Cases
by K. Douglas Hoffman, John E.G. Bateson
Explore the dynamic world of Services Marketing with Services Marketing: Concepts, Strategies, And Cases by Bateson and Hoffman. This book delves into the unique challenges and strategies involved in marketing services.
- Author
- K. Douglas Hoffman, John E.G. Bateson
- Edition
- 4th Edition, 5th Edition
- ISBN
- 978-1-43-903939-7
Study material for this book (1)
Notes, guides and solved problems from students using Services Marketing: Concepts, Strategies, And Cases.
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