Services Marketing: Integrating Customer Focus Across The Firm
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Services Marketing: Integrating Customer Focus Across The Firm by Zeithaml, Bitner, and Gremler is a comprehensive marketing textbook focusing on service industries. The 7th edition covers essential concepts in service marketing, providing a deep understanding of customer-centric strategies.
- Author
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
- Edition
- 7th Edition
- ISBN
- 978-0-07-811210-2
Study material for this book (1)
Notes, guides and solved problems from students using Services Marketing: Integrating Customer Focus Across The Firm.
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