A Preface To Marketing Management
by Paul J. Peter, James H. Donnelly
A Preface to Marketing Management by Paul J. Peter and James H. Donnelly is a comprehensive textbook on marketing. The 14th and 15th editions cover fundamental marketing concepts and strategies.
- Author
- Paul J. Peter, James H. Donnelly
- Edition
- 14th Edition, 15th Edition
- ISBN
- 978-0-07-786106-3
Study material for this book (1)
Notes, guides and solved problems from students using A Preface To Marketing Management.
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