Global Marketing
by Warren J. Keegan, Mark C. Green
Explore the dynamic world of Global Marketing with the textbook by Keegan and Green. Dive into comprehensive Class Notes and Study Notes, accompanied by Test Banks for effective exam preparation. With End of Chapter Solutions and Solution Guides, master the concepts and practices of marketing on a global scale.
- Author
- Warren J. Keegan, Mark C. Green
- Edition
- 8th Edition, 9th Edition
- ISBN
- 978-0-13-412994-5
Study material for this book (1)
Notes, guides and solved problems from students using Global Marketing.
Other Marketing textbooks
SELL
Thomas Ingram, Raymond LaForge et al.
Marketing · 3 study documents
Marketing: Real People, Real Choices
Michael Solomon, Michael R. Solomon et al.
Marketing · 3 study documents
Marketing Research: An Applied Orientation
Naresh K. Malhotra, Imad B. Baalbaki et al.
Marketing · 3 study documents
MKTG: Principles Of Marketing
Charles W. Lamb, Joe F. Hair et al.
Marketing · 2 study documents
Principles Of Marketing
Philip T. Kotler, Gary Armstrong
Marketing · 2 study documents
Marketing: An Introduction
Gary Armstrong, Philip T. Kotler et al.
Marketing · 2 study documents
Selling Today
Gerald L. Manning, Michael Ahearne et al.
Marketing · 2 study documents
Global Marketing
Mark C. Green, Warren J. Keegan
Marketing · 2 study documents