Essentials Of Marketing Research: Putting Research Into Practice by Kenneth E. Clow, Karen E. James
Essentials of Marketing Research: Putting Research Into Practice by Karen E. James and Kenneth E. Clow provides a comprehensive overview of marketing research techniques and their practical applications. Students can enhance their understanding with Test Banks and Sample Exams, while instructors can benefit from Solution Manuals and End of Chapter Solutions to aid in teaching and assessment.
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